An email campaign idea, a legendary copywriting example, a chatgpt prompt, and a LOT MORE!

Here's what I'm seeing regarding email marketing and copywriting this week.

This edition is full of tips and resources.

So without further ado, let's dive in:

Email Campaign Idea - The Interactive Email:

• Email Examples: -?The Interactive Email Example 1 -?The Interactive Email Example 2 ?
• Purpose/Context of Email: One of the best ways to increase engagement with your emails is to really involve the audience in the experience. While most of us just send emails that act like lectures, these emails are more like a conversation. Check it out. Example 1 is from We're Not Really Strangers. This is such a great email, even though there are only like 50 words in it. It's so simple, but the messaging is so strong. It feels like the brand genuinely cares about you, because they have tailored solutions for how you're feeling. Love it. Example 2 is from We're Not Really Strangers, too. I had to include them twice, because no one else is doing emails like this. I don't recommend using the subject line as a precursor to body copy, because it usually doesn't make sense. But they make it work. This is also a super different way to frame a problem/solution email, but we NEED creativity like this in the world of email.

• Segment(s): -?Your engaged segment ?
• Subject Line Idea:? - Play a game with us!- Hey, we need you for this... - Can you click one of these for us? ?
• Preview Text Idea: - It'll be fun, we promise. - You down? - It's super easy.

Vendor of the Week:

Gorgias has teamed up with Eli Weiss to create the ultimate guidebook for CX in e-Commerce, which they're giving away for free.

The guidebook will launch on 9/14.

Here's what you'll get from the Guidebook:

? Insider Playbook: The strategies Eli used to scale CX at OLIPOP PBC and Jones Road Beauty.

? Eli's CX Tactics, Vision & Philosophy: A deep dive into the principles that guide Eli's unique approach.

? Why CX is Inherently Broken, and How Eli Thinks We Can Change It: His take on the industry's flaws and the solutions that can make a real difference.

? Building a Customer-Centric Culture: Strategies for nurturing a culture that places customers at the core of every decision and action.

? Empowerment in CX: Learn how anyone can switch from seeing CS as a powerless part of the business to recognizing it as an opportunity to transform it.

Register here to get notified when it drops.

What's more?

Every eCommerce brand on Shopify who signs up before 9/14 (Launch Date) enters to win a FREE Audit from Eli!

Podcast Episode:

In this episode, Cardinal Mason and I discuss:

- How to get out of a rut

- How to know what your next big business opportunity is

- Companies in our space we're bullish on

?Check it out here.

ChatGPT-4 Marketing Prompt:

Suggest [number] user-generated content ideas that can increase engagement and create brand ambassadors for our agency's client.

Context:

Client industry — [client industry here]

Target audience — [client's target audience here]

Current user-generated content efforts — [describe current user-generated content efforts here]

Inspiration:

"[user-generated content idea one]"

"[user-generated content idea two]"

"[user-generated content idea three]"

Implementation guidelines:

"[your implementation guidelines here]"

Copywriting Example of the Week:

Leverage the Star-Story-Solution Framework: ? Every story in human history follows the hero's journey.

• Star: Who is your main character?
• Story: Draw you reader in with a crazy journey
• Solution: How does the star get a satisfying win

Email Marketing Tip of the Week:

ALWAYS, and I mean ALWAYS,

Send yourself a test email and click on EVERY. SINGLE. LINK. & CTA button to make sure they work & go to the right place.

I cannot stress this enough!

Newsletter of the Week:

HealthHack: Your 5-minute weekly reading on the latest in wellness, tech, and the strange (and awesome) ways they intersect.

Subscribe for free.

P.S. Here are two ways we can work together:

1. If you own/run a business and are looking for a best-in-class email marketing agency, please fill out this form.

2. If you want to grow your LinkedIn following, here's some info on my LinkedIn Growth Service.