Email Campaign Idea + Copywriting Tip + MORE

Happy Thursday!

Here's what I'm seeing regarding email marketing and copywriting this week.

This edition is full of tips and resources.

But first I wanted to tell you about a Free Copywriting Class happening TONIGHT:

My friend & business partner Mason is doing a live class tonight on how you can make $5-15k per month as a freelance copywriter in 2023.

It’s completely free, and it’ll teach you everything you need to know about how to find clients, close them, and make $2-4k a month per client with just a few hours of work per week.

Register for free?with this link, get ready to learn, and tell him I sent you!

So without further ado, let's dive in:

Campaign Idea - The Rewards Points?Email:

Email Example:

• The Rewards Points Email?Example

Purpose/Context of Email:

• Now that e-commerce businesses are becoming more expensive to acquire customers, people are finding cool ways to drive LTV forward as much as possible. Rewards points are a great way to incentivize multiple purchases and get customers to share your brand with others.
• Example from Aura Bora. Firstly, I?love?the design of this email. It looks amazing and it looks seamless. I love that they have tiers as well, because people are inherently competitive. It's the same reason every person over the age of 30 is addicted to candy crush. It's the never-ending chase of having MORE. The same can be true for your brand if you say the right things to your customers.

Segment(s):

• Your engaged segment

Subject Line?Idea:?

• Wanna earn with {brand}?
• Earn rewards points just by existing
• The easiest way to get free stuff

Vendor of the Week:

?Do you know your customer?

Last week, I spoke about how brand stores today are cookie-cutter. No matter who the shoppers are. No matter where they come from. No matter how they prefer to shop.

???? What happens next for the shopper?

Too many choices. Indecision. No sales.

2 of every 100 shoppers actually buying - seems like a good day in your online store! The house is on fire, and Amazon holding you at gunpoint?

??Enter → Shopping Agents

With?Mason’s AI Shopping Copilot, it’s the new way of growing your brand.. Kinda like the Facebook ads that used to work 5 years back.

Mason’s AI-powered sales apps convert customers at every touchpoint and help you get going from day zero. It’s the personal Amazon-grade shopping engine in your own store.

I got a chance to play around with?Mason’s?AI Shopping Copilot this week - and WOAH!

What grabbed my attention was their new?Smart Drop?app**.** It drops in a limited-time made-for-you offer that no shopper can refuse.

???The future of shopping is with AI

Anytime. Anywhere. Fun.

??If you’re kicked about Mason as much as I am, talk to them?here??

New Podcast Episode:

My friend Mason and I just launched a new podcast called The Dimond Download.

In the third episode, we talked about:

- Building with or without partners

- How to create a network of like-minded people

- Klaviyo vs. Sendlane

Check it out here.

Copywriting Tip of the Week:

Don’t just tell people about your product.

Instead, show them:

- How it looks

- How it feels

- How it fits

- How it works

- How it tastes/smells

Vivid copywriting is engaging copywriting.

Email Marketing Tip of the Week:

Offer exclusive content to your most engaged subscribers.?

Could be:

- Freebies

- Early access

- Special discounts

- Insider information

This will make them feel valued and appreciated.?

Both are fundamental for customer loyalty.

I hope you enjoyed this edition.

Hit reply and let me know!

- Chase