Email Best Practices - Subject Lines
You see long ones and you see short ones.
Subject lines with icons and some without.
Subject lines are the main factor for someone considering to open your email.
You have a few seconds to catch their attention and get them to open. It’s the hardest part of email.
So What’s ideal? You want to use 50 characters or less. 6 to 10 words max.
You’ll also need to take in to account the mobile subject lines and how they become shorter on screen.
Your email marketing system should be able to show you what your most popular devices are in terms of opens.
I suggest you grab one of those devices from a friend and see how long your subject line can be before it’s cut off.
This will help you keep the most important parts in view. Avoid tonnes of punctuation, repetition of words and trigger words.
Do not use all caps in any situation.
Free Video Series: Discover & Avoid The Top 8 Email Marketing Mistakes That Are Costing You Time & Money.
What's included in the Full Email Loyalty Programme?
What to Send
So while creating this programme I spent a lot time talking to e-commerce owners and service based businesses, trying to understand what they’re sticking points were.
Firstly there was the issue of what emails to send.
In this programme you're given 10 automated campaign frameworks that have multiple touch points. All of these frameworks will allow you to stay in front of your customer for longer.
The 10 campaigns will easily fill up 1 year of lead nurturing content for your list and put more of your sales on complete autopilot.
What to write
You also get a number of ways to consistently have something to say and never run out of ideas for content creation.
While I can’t give you the exact words to use, these exercises are a collection of ideas and questions that you can fill out to help you draw the most content out of your business and always have something to say to add value.
Instead of staring at a blank screen wondering what to write, you'll be picking and choosing from an abundance of engaging and emotional content that you've written with ease.
Goals
Ultimately when you’ve completed this programme you’ll have a full suite of 10 automated campaigns to send out. Promoting business and selling your products on autopilot.
You’ll always know what to say, what emails to send and a framework for when to send them.
What are the requirements?
- A email marketing system that allows autoresponders and automations
What am I going to get from this course?
- You will know the 10 Must Have automations that your business needs
- Psychological Triggers to make people take action on your list
- How to create emotionally engaging content for your list
- A Step by Step framework to always know what to write for every campaign