Email and banking – Making email count in the financial industries
Komal Helyer
Award winning Managing Director @Profusion CRM | Fractional CMO | Chair DMA Email Council | B2B Marketing Tutor IDM | NED | Corporate Woman of the Year | CX Stars 50 | Mentor | Creator Email Maturity Model | B2B SAAS
When we hear from banks it rarely feels nice – an increase in fees, a warning about security or at best being sold a credit card.
It’s fair to say banks and financial institutions aren’t known for their small talk. And we get it, we really do – it’s a serious industry talking about important things.
But today, thanks to internet banking and apps, we’re far less likely to build a relationship with our bank through a bank manager than we are online.
So financial organisations such as retail banks and insurers have had to change – to warm-up and nurture their customers. This means they’re quickly developing a few tricks of the trade to evolve their communications strategy.
We take a look at just a few examples of good email and content strategies to see what their efforts are really adding up to.
I inspire your business event audience and make them feel fantastic | ?? Global Keynote Speaker on AI | Top Voice | Top 100 Thought Leader Artificial Intelligence | Bestselling Author of Four Books
7 个月Komal, thanks for sharing!