Elon Musk's Tall Tales
Brace yourself for Elon Musk’s latest spin on X. His newest claim is that X is "beating Meta’s apps in usage" and is the "number one news app."
Let's look at the reality.
First of all, these claims are based only on web traffic data. With 88.55% of X users logging in via mobile, these stats represent a tiny fraction of its user base. It's like bragging about being the fastest turtle in a rabbit race.
When you look at the bigger picture, Facebook and Instagram see 1-2 billion daily active users compared to X’s 250 million daily active users. So, his statement seems a bit far-fetched.
Despite the hype, X hasn't added daily active users since November 2022, and its revenue is down 50% from last year. That's a very different story from the one Elon Musk is telling.
Elon's "number one news app" claim? That’s a clever bit of category hopping. Back in 2016, Twitter rebranded itself as a “News” app on the App Store to boost its visibility. This shift from "Social Media" to "News" means it’s now competing against newspaper apps.
Meanwhile, on Google Play, where the classification rules are stricter, X can’t even be listed under "News" because it relies so heavily on user-generated content.
So, sure, X leads the "News" category on the App Store, but it’s a hollow victory when you realize it's competing against apps that are a fraction of its size.
What would it take for X to see some improvement in its numbers? Let us know so we can continue this conversation on X.
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