Elkj?p Nordic (Elgiganten) partner with IMPACT Commerce to optimise its e-commerce setup
Although Elkj?p Nordic in Norway, also known as Elgiganten, already has a modern tech stack, it recognises that the global Covid-19 pandemic caused a lot of ongoing changes in customer behaviour. Elkj?p Nordic has chosen to partner with IMPACT Commerce to make sure that the existing setup it has is optimised to deliver a truly seamless omnichannel experience that can evolve with the consumer. This will give Elkj?p Nordic a significant competitive advantage.
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"It’s important to make sure that the tech stack choices we made previously are still applicable in today’s environment. We want to be able to respond even faster to customer requirements, including giving our back office the best tools to support the end consumer." says Julia Paulsen, Director E-Commerce Nordics at Elkj?p Nordic.
Want more insight on our project with Elkj?p Nordic? Country Director in Norway Stian Presteg?rd will tell you all about it!
Food Union partner with IMPACT Commerce
Food Union , an expert in ice cream and dairy products, has decided to venture into the frozen food market and invest in establishing a pan-European direct-to-consumer business. The new brand, Fr?st, established based on Hjem-IS in Denmark and Isbilen in Norway, is one of the group’s key strategic projects in this regard.
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The purpose is to increase revenue by utilising the sales channels Food Union already has, to distribute a broader assortment of non-seasonal products and include various high-quality frozen products such as snacks, pizza, lasagna and frozen desserts.
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To succeed in this endeavor, Food Union needed a robust and scalable digital infrastructure geared for expansion – with a new commerce platform as the first step. The new platform is now live in the Danish market, with expansion into the Norwegian market scheduled for the end of December. It seamlessly integrates with Food Union’s distribution channels, transforming the business fundamentally.
?Interested in how you can transform your commerce setup? Reach out to Managing Director and Partner Ida Weber Carlsen for insights and help!
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