Elite Business is Elite Sport

Both sailing and business strategy require a deep understanding of the environment and its variables. In sailing, the crew must constantly adapt to changing winds, currents, and weather conditions, while businesses need to stay attuned to market trends, competition, and customer preferences. Success in both domains relies on the ability to predict and respond to these variables, ensuring smooth sailing and a competitive edge

The only thing that does not overlap between sailing and running a business is the fact that sailing races always begin at the same start line where all the boats start at the same time. In business life, you may be leapfrogged by a competition which you need to gain ground later on - Baris Kavakli

Portera is proud to announce sponsorship of not one, but five of the most elite dutch athletes in their journey towards the Olympics in Paris 2024.

Portera's commitment to excellence transcends our business operations and is deeply embedded in our partnerships, such as with the sailing community where precision, strategy, and innovation steer the course to success.

?Our partnership with these elite athletes mirrors our own professional ethos. We see their dedication, strategic acumen, and continuous quest for improvement as reflections of our approach to consulting. Like them, we understand that success is a culmination of numerous factors: optimal equipment, favorable conditions, deep knowledge, and seamless team dynamics.

Introducing our teams

Team 1: Bart Lambriex and Floris van de Werken

Bart and Floris represent the epitome of teamwork and skill in the sailing world. Their consecutive triumphs in the 49er World Championships, especially their latest victory in The Hague, have set them apart as champions. Beyond their impressive wins, they aspire to conquer the Grand Prix and The America’s Cup circuits, showcasing their ambition to compete with the global sailing elite.

?Team II: Annette Duetz & Odile van Aanholt

Annette and Odile, the dynamic duo of the 49'er class, have their names etched in sailing history with their Conny Rietschoten Trophy win. Their class is akin to the Formula 1 of the seas, where speed thrills and teamwork is the engine. Their seamless coordination and strategic prowess are a spectacle, making them a force to be reckoned with on the water.

?Team III: Maxime Jonker

Maxime Jonker's name is synonymous with excellence in the Laser Radial class. Her cabinet of silverware from European Championships and World Cups speaks volumes about her talent and relentless pursuit of victory. With her sights set firmly on the upcoming World Cup in Argentina and the ultimate goal of Olympic gold in Paris, Maxime is a sailor with a mission.

Pursuing Excellence

?Our philosophy is grounded in the concept of 'marginal gains,' where small, incremental improvements in any process can cumulatively lead to significant advancements. This approach is not limited to competitive sports but is integral to effective business consulting. By emphasizing continuous enhancement and harnessing the power of data and analytics, we guide our clients through the complexities of the business world, much like our sailors navigate the challenging seas.

Partnership with the Sailing Innovation Center

In a strategic alliance with the Sailing Innovation Centre, Portera is poised to leverage a trove of data to enhance the competitive edge of Dutch sailors. By dissecting a broad spectrum of data, from team performance to environmental conditions, we aim to equip our sailors with insights that can catapult them to the forefront of international competition.

?The Centre's mission is to be a driving force for innovation in sailing, fostering the Netherlands' competitive spirit, igniting a broader interest in sailing, and propelling economic growth by aiding companies in creating cutting-edge products and services. The ultimate vision is to secure more medals, expand the sailing community, and bolster business opportunities, with the backing of the Dutch Olympic Committee and the Dutch Sports Federation.

With a network of over 350 clubs and a passionate membership of over 80,000, the Royal Netherlands Watersport Association is a stronghold for water sports aficionados. It champions Dutch athletes who have consistently brought glory to the nation with Olympic medals and victories at world and European championships.

?In unison, the Sailing Innovation Centre and Portera, fueled by the achievements and ambitions of these five distinguished athletes, are navigating a path toward a future where data analytics and sporting passion merge to unlock new avenues for growth, learning, and triumph. This partnership is more than a sponsorship—it's a beacon of innovation, setting a new benchmark for excellence in sailing and in the strategic world of business consulting.