ELISA - Captivating minds and winning hearts at MWC
Infosys Engineering Services at MWC 2024

ELISA - Captivating minds and winning hearts at MWC

We just witnessed a phenomenal week conclude at MWC Barcelona #2024 and Infosys hit the ball out of the park in every sense, yet again and in consecutive years. My Marketing Partner Noushir Jagmag and his dynamic team of Arjun Pawar Megha Rampal Sarathchandran Kaimal Parag Dave and Nidhi Parikh from Infosys Communications, Media and Technology Practice were just awe inspiring. The show we put up at the booth was nothing short of spectacular and just elevated the experience for clients, partners, analysts and visitors these past 4 days. Talking about spectacular, our very own Infosys Engineering Services showcase of Gen AI based virtuality was a big hit. We brought out cool showcases around the Smart Network of the Future and our Next Gen AI enabled virtuality - ELISA. Wow wasn't she a crowd puller! ELISA (Engineered Live Infosys Smart Agent) is our very own Meta Human Avatar that with Gen AI based digital brain running on Nvidia platform and was able to talk to the visitors and respond to their questions real time. Throughout the four days of the event, visitors to the booth were left spellbound when they came face to face with ELISA who demonstrated the 'Future of Collaboration' - How AI can truly take collaboration to the next level and all this was made possible with Teleportation. This unique and truly coming of age showcase was architected by our Tech Wizard and Unit Technology Officer - Sreekanth Sasidharan along with our Unified Communications practice magician - Sumanth Suryanarayan with our pioneering network engineering services leaders - Praveen Kumar Kalapatapu and Gaurav Saxena . They were ably supported by the leaders - Vikram Meghal Semra Barutchu Manjunath Kulkarni and Shruthi Kadambi . The experience left a lasting impression to every visitor who landed at the booth and took time out to interact with the team and ELISA.

Vikram Meghal and the leadership team

The leadership of Rohit P Sashi Jayachandran Mahesh Thiagarajan were crucial to the success of the event for Engineering Services as they were part of several crucial client, analyst and partner meetings, while our sales leaders Ashit Shetty and Subi Kapoor were relentless in their pursuit to make every day of this event count. I would not want to miss out mentioning my marketing team mate and partner in crime Aniket Gawas who worked with the team tirelessly to help us cross the line while we were prepping for the event. Our promotions leading up to the event and while at the event were top notch and we as a team excelled in it. While I did mention about ELISA, we were honored to have Simran Dhaliwal our esteemed marketing colleague on the Future of Collaboration box interacting with the audience before ELISA came on to charm one and all. Thank You Simran! It wouldn't have been half as engaging if it weren't for you on the job.

Simran interacting via the Future of Collaboration box

While there were so many reasons for us to celebrate as a team, I would like to raise a toast to the entire CMT and Engineering Services Marketing team for the stellar efforts we put the past few months to make this dream a reality. The hospitality at the booth was top notch. We had Samosas to Dhoklas to Vada Pavs served timely to everyone. Top that with Masala Chai which was just the perfect drink to freshen up tired minds every afternoon, the Infosys booth had it all. Noushir and team hats off for putting up a stellar show and the collaboration couldn't have been better. If all this wasn't enough we have more. I'd like to thank the Infosys Knowledge Institute for a recording that they did to showcase the Engineering showcase in the best possible way. This would not have been possible without Samad Masood Christine Cassen Calhoun and Arun Kumar A S and team from CDG. You can find the link to the video here - IKI video of Engineering Showcase Arun and team take a bow for the fantastic job you did throughout the event.

Before signing off, I'd like to thank our AR, PR and Digital teams who stood by us through the last few months and helped us put the best foot forward. Kaivalya Joshi was great on the ground managing the analyst meetings efficiently, Rishi Basu and team were always supportive of our PR endeavours and Sanjay Sahay Amrish Sharma and Parikshit S. were of great support on the digital marketing front.Thank You Niranjan Y.B. Kishore Babu Thota for your strong and crucial support. It was great to meet the Media and Entertainment Platforms leadership of Gavin Sheldon, Pieter Vervoort and team as well. Thanks to Anand Swaminathan Dinesh Rao Upendra Kohli Sumit Virmani Balaji Sampath and Navin Rammohan for their sponsorship and leadership support in making MWC a reality for us and thanks to Noushir Jagmag for making this fantastic experience a possibility.

I'll stop here and sign off saying 'Onwards and Upwards' as ELISA has a journey of her own, now. See you all in MWC Barcelona between March 3-6, 2025.


Vijay Srinivas

Global Marketing Head - Infosys Engineering Services and Salesforce Services

8 个月
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B.J. Hjelholt

Dynamic and Innovative Executive in Creative Production and Technology

8 个月

It was a pleasure to collaborate with the Infosys team on this one. Congrats!

Rajeev Saxena

Building AR programs for IT Services Business at Zones | Ex (Nvidia, Infosys)

9 个月

Kudos to the Infosys team. Amazing engineering marvel.

Impressive showcase at MWC 2024—congratulations to the Infosys team for consistently setting the bar high in engineering innovation!

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