Eligibility Update: Amazon Buy Box | Unlock Success with Our Free Content Audit | Changes to Subscribe & Save | Amazon Prime Video Ads Launch Event
Eligibility Update: Amazon Buy Box
There has been a lot of discussion this week on the news that Amazon’s Featured Offer Buy Box eligibility will be changing from May 2024, due to the agreement reached with the Competition and Markets Authority (CMA). This is relating to the Prime badge no longer being a criterion of winning the buy box. However, in our view, we’re not expecting too much to change so you may want to...
Unlock Success with Our Free Content Audit
To celebrate the beginning of the New Year, we’re offering a complimentary content audit for eager brands looking to reveal insights and untapped opportunities within their content.
At Tambo, we believe in data. Too often, we’ve seen brands struggle to construct their content strategy beyond what looks ‘right’. That’s why our audit assesses content across 10 key metrics, offering a weighted score for targeted improvements, so you can see where your content is falling short. As part of our free audit, you’ll receive a detailed action plan to elevate your virtual storefront. Key tips include staying on trend, aligning with consumer insights, and outsmarting algorithms through regular updates.
Want to see what our data can reveal about your content? Get in touch today.
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Changes to Subscribe & Save during Peak Periods
During high-traffic events like Prime Day, Amazon may adjust Subscribe & Save functionality.
While shoppers usually receive first purchase discounts, this feature can be temporarily modified during peak periods and Items with low replenishment rates, low margins, or those featured in deals might lose the initial discount with the promotion only available on the second purchase. With these adjustment Amazon aims to streamline operations during peak trading.
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Amazon Prime Video Ads Launch Event
For the introduction of Prime Video Ads, Amazon Advertising hosted an exclusive launch event at the Ham Yard Hotel in Soho, London.
We had the privilege of attending, immersing ourselves in an evening of entertainment that included the premiere of Last One Laughing Ireland. Three great comedians from the show treated us to engaging one-(wo)man performances, setting the stage for the screening of two episodes.
This event is a pivotal moment for Amazon Ads, underscoring their dedication to redefining their industry presence beyond being solely a retail media provider. The strategic leap into...
Maximising AMC Audiences: Key Takeaways
This week we re-ran our webinar demonstrating how to use AMC Audience Builder to maximise Amazon growth & efficiency following its success in December.
With over 100 registrations, we know AMC is an essential element for brand marketplace strategies in 2024.
If you missed the webinar, check out our key takeaways by downloading our PDF below.
That's all for this week. For more news on Amazon or other marketplaces, and updates about Tambo visit our blog.