ELI5: How to Explain Like I'm 5

Do you have a scientific claim you want to market to your audience?

Do you have technical jargon you need to teach your marketing team?

Do you struggle to explain what you do for a living to your grandmother?

If you answered “yes” to any of these, you’re in the right place! In today’s fast-paced world, effective communication is crucial, especially when your audience may not have a PhD in your field. Here’s how to turn complex concepts into delightful bites that even the sleepiest brains can digest.

ELI5: The 5 C's

1. Channeled: Choose Wisely

Not all communication channels are created equal. A tech-savvy crowd might thrive on white papers and webinars, while your neighbor would prefer a good ol’ fashioned newspaper with a cup of coffee. Pick your medium like you’d pick a ride: sometimes the blacked out Tahoe is too much—an old bike might just do the trick.

Tip: Use visuals! Diagrams, infographics, and memes can convey complex ideas faster.

Example: If you want to teach kids about the basics of blockchain, consider YouTube videos, interactive games, and illustrative guides.

2. Comprehensive: Speak Their Language

Imagine trying to discuss quantum physics while your audience is still learning algebra. Dumbing it down doesn’t mean “dumbing it.” It’s about finding that common ground. Break it down. Make it palpable.

Tip: Use analogies!

Example: If you're explaining blockchain: The books are stored on shelves, but once a book is on a shelf, it can’t be removed or altered without everyone knowing. This is the immutability of blockchain—once data is recorded, it’s there for good.

3. Connected: Build Rapport

People are more likely to engage when they feel a personal connection. Find a way to relate. Use that to segue into your technical topic.

Tip: Share stories! Everyone loves a good narrative—especially if it involves a dog.

Example: Want to explain blockchain data? Each dog represents a unique piece of data or transaction. Just like each of our dogs have their own name and breed, each piece of data has its own identifier.

4. Creative: Make It Engaging

Nobody wants to read a textbook. And you don't want to write one. Add a splash of creativity! Use humor, graphics, and even short videos to keep the audience engaged. The other C's can help you develop tools and levers to use here. If you are going to use humor, read the room first.

Tip: You could.... create a series of “Did You Know?” posts. A fun fact about your topic can spark interest and make people want to learn more.

Example: Any Unsolved Mysteries fans? The true identity of Bitcoin’s creator, Satoshi Nakamoto, remains unknown. Despite numerous theories and investigations, Nakamoto’s identity is still a mystery.

5. Current: Stay Relevant

Our world evolves quickly. Make sure your communication resonates with your audience and reflects the current trends.

Tip: Tie your topic to current events or trending themes. Find a way to connect your message to how it’s shaping your field.

Example: In 2021, Bitcoin mining was estimated to use more electricity annually than the entire nation of Argentina. So that's a lot, but fear not. The need for more energy-efficient practices in the blockchain space is prompting innovators to explore more efficient alternatives and sustainable energy sources.

ELI5: Final Thoughts

At the end of the day, great communication isn’t about showing off your knowledge; it’s about sharing it in a way that resonates.

So, the next time you find yourself tangled in language, remember The ELI5 5 C's. With a little finesse, you’ll be able to turn even the most complex topics into relatable discussions that leave everyone feeling full of inspiration and information.