Eleventh Edition: TikTok Launches AI-Powered Smart+ To Maximise ROI
Tariq Mohammed
Founder of 360 OM, PPC Agency of The Year Finalist | Winners At The European Search Awards 2024 | BIMA100 CEO & Leader
Hello! ??
TikTok has introduced Smart+, a new AI-driven web campaign, in the US to help advertisers come up with creative ad ideas and optimise ad placements.?
Following Meta’s Advantage+ and Google’s Performance Max updates, TikTok’s Smart+ promises to drive significant conversions, but advertisers may want to approach it with caution. Read on to know why.
Meanwhile, Google Merchant Center’s Product Studio also introduced an AI-powered tool for merchants in the US. The tool will help transform static product images into dynamic videos.?
360 OM is proud to support the Influence Next 2025 event in London. Join 250 retail and e-commerce leaders for a day of inspiration and discover how Next Gen AI can skyrocket your social-commerce strategies.
Read our articles to learn more about these updates.
This week’s top stories:
??TikTok Launches AI-Powered Smart+ To Maximise ROI: What Marketers Need To Know
??Google’s New AI-Powered Tool in Product Studio: Everything You Need To Know
??360 OM Partners with Influence Next For 2025 Event in London
TikTok Launches AI-Powered Smart+ To Maximise ROI: What Marketers Need To Know
TikTok has introduced Smart+, a new AI-driven web campaign, that helps advertisers create better ads. Smart+ can help businesses come up with creative ad ideas and optimise ad placements for them.
Featured On The 360° View This Week
Our team of performance marketing experts share weekly?insider secrets and updates?on PPC, Paid Social and Performance Marketing.
Google’s New AI-Powered Tool in Product Studio: Everything You Need To Know
Google introduced a new AI-powered feature in Product Studio to enhance product visibility and engagement across both Google and YouTube platforms. Shopify merchants can also access this feature within the Google and YouTube app.
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360 OM Partners with Influence Next For 2025 Event in London
360 OM is proud to support the Influence Next 2025 event in London. Join 250 retail and e-commerce leaders for a day of inspiration and discover how Next Gen AI can skyrocket your social-commerce strategies.
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That’s all for this week! ??
Thank you for reading. We’ll be back next Tuesday with fresh insights and growth strategies on PPC, paid media, and performance marketing.
See you next week,
Tariq Mohammed