Eleven Linkups #8
Presenting Edition?#8?of Eleven Linkups. Here to fill your heads with wonder, we’re bringing you links from all corners of the web.
The International Olympic Committee (IOC) has unveiled the latest evolution of its visual identity, inspired by more than a century of design heritage, which aims to bring the Olympic brand and its core values to life.
“For 125 years the Olympic Games have conveyed a message of inclusivity, universality and hope,” explains Marie Sallois, Brand Management Director at the IOC. “It was time to bring together these timeless values in a comprehensive Olympic brand identity that's present not only during the Games, but also from flame to flame.”
The general assumption is that most are still struggling to try and understand exactly what the metaverse is and how it will impact society and behavioral moving forwards. However, a recent study from Meta has announced that of 30,000 shoppers around the world, including the United States, Canada, France, the United Kingdom, Australia, Brazil, Germany, India, Japan, South Korea, Thailand and Mexico1 , found that today’s shoppers are interested in next-level experiences with brands. Whether it’s exploring a product through immersive technology or making sure their avatars are every bit as stylish as they are in the physical world, shoppers want a greater sense of connection and inspiration with the brands they engage with.
Microsoft has developed a campaign to raise awareness of how technology supports the daily, lived experience of people with dyslexia, lower levels of functional literacy and other learning differences.
“Be You” will be available from Dyslexia Week, which started from 3 October, and seeks to empower people with Dyslexia and dispel popular misconceptions and stigmas associated with the world’s most common learning disability.
The campaign will highlight how a range of Microsoft digital tools can make everyday life more accessible for people with Dyslexia, whether attending a university lecture, writing a best man speech or simply reading a large amount of text online. This campaign aims to reach people traditionally missing out on access to assistive technology, those that are potentially not accessing advice through education or workplace initiatives.
TikTok have partnered with the likes of Vogue and BOSS? to create the ultimate guide for launching and implementing long term strategy for Luxury Brands on the platform. The very helpful marketers guide includes a series of studies and research pieces surrounding the effectiveness of outreach on the platform. Its focus is inspiration, creative and performance, helping to reaffirm TikTok as the platform of choice for these brands.
领英推荐
In a collaboration that sees a percentage of profits going to the Amy Winehouse Foundation, who inspire young people to build self-esteem and resilience, Roberts Radio are celebrating the life and legacy of one of Britain's most beloved musicians, Amy Winehouse.
Eleven Miles are proud to have been involved in the product launch for this collaboration, producing a suite of assets ready for use across eCommerce, social media and digital campaigns.
It's not long until Small Business Saturday, which is coming up on 3 December. It's a reminder that we need to support local, independent stores more than ever. Especially those directly supporting artists, designers, illustrators and makers by selling and promoting these products. Creative Boom have compiled their list of top spots.
LINKUPS
A Parting Gift
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