Eleven Linkups #30
Presenting Edition?#30 of Eleven Linkups. Here to fill your heads with wonder, we’re bringing you links from all corners of the web.
Urban architectural development at its peak (literally)
Five hundred metres tall, 170 km long, a land-saving 200 metres wide, THE LINE is a mirrored architectural showstopping city for the future of sustainable living. THE LINE will eventually accommodate 9 million people and will be built on a footprint of just 34 square kilometres, boasting no cars, no emissions, running on 100% renewable energy. Residents will have access to daily essentials within a 5 minute walk wherever they live and a high speed rail which can travel end-to-end in 20 minutes.
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WePresent launch a film competition for suppressed filmmakers
Unsanctioned is a short film competition launched by WePresent of WeTransfer in partnership with Shortverse, a short filmmakers community platform. The competition was created to give filmmakers from economically sanctioned countries a chance to have their unique, first-person perspectives heard when they would otherwise be blocked by US sanctions. It’s a bid to give chances to the great risks being taken by emerging, young filmmakers in those countries.
A unique approach to? climate change through the cheese of? pizza
“When the climate changes, your pizza changes”, is the stance from molecular farmer pioneer Nobell Foods in their latest ad campaign Pizza Futures. The animal free, soy-derived casein protein cheese makers created an awareness module which features 30 scenarios exploring what pizza could look like in the future. Giving solutions and options to keep pizza running juxtaposed by the devastating climate effects that go with their production. All while reminding us they can make cheese just the way we want while being planet friendly.
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Gymshark changes the model on sports advertising with mural billboard?
In a bid to change gym stereotypes, Gymshark have created a 16 metre tall mural billboard featuring Muslim athlete Leana Deeb in her headscarf. Part of the ‘Every Strong Belongs’ inclusivity initiative, the billboard combines the use of paint and fabric to create a 3D texture in what the brand is calling its “first modest billboard” and can be found on Whitechapel Street in Shoreditch, London.?
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Arsenal Visuals for 23/24 Season
Our latest project for Arsenal scored big time with a refresh of all their matchday graphics and stadium experience visuals for the 23/24 season. The roll-out included line-up animations, GOAL focused videos and in-game graphics.
We developed two pre-match build up videos, Requiem and Artillery, that play just before the players come onto the pitch. We also had the pleasure of working on the Arsenal Women's Team content, including GOAL graphics, in preparation of their upcoming season in October. Best of all we got to see the content live in action at Arsenal vs Fulham.
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The Japanese restaurant staffed by people with dementia
Restaurant of Mistaken Orders is a Japanese restaurant making a difference to those with dementia. First opening as a cafe, the restaurants concept is that you may or may not get what you ordered, but if you don’t, everything is so delicious that hopefully you won’t mind anyway. The focus of the store is to spread awareness of dementia and to help make people a little more open minded and relaxed.
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Linkups
A parting gift
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