The Elevator Pitch

The magic moment when the perfect client walks into the elevator and bang, you have 20 seconds, 30 seconds, 60 seconds to sell yourself, your company and your product. A limited number of enchanted words that has the client begging you for a business card and the promise of an appointment.

Mind you, with the height of today’s buildings you probably have the opportunity for a full-on sales presentation. Fifteen minutes of enclosed chaos as you hurtle to the 273rd floor. No escape for the targeted CEO as he rockets to his 271st floor eyrie and you turn page 14 of your carefully concealed flip chart.

I digress. The elevator pitch. You’ve all got one, right?

“We are Portugal’s most successful litigation lawyers according to ……………..”

“Legal Practioners voted our practise the …………….”

“Quite honestly, my secretary serves our clients the best coffee in Amsterdam………”

“We have a 98.976% success rate when defending car part smugglers from…………”

We have an elevator pitch. It takes me precisely 27 seconds to say it. It goes like this:

“I run a tax free investment fund for high net worth investors.

?No capital gains tax and no income tax within the fund and no withholding tax when the client takes his money out.

Multi asset classes are acceptable including crypto, fine art, commodities and property.

The investor has control of the asset management and, more importantly, he can access his money at any time

It’s EU regulated and fully compliant with proposed tax directivities and tax harmonization.

Here’s my card if you want to find out more”?

?

Next time you step into an elevator a see a man with a stopwatch and a smile on his face, you’ll know what to expect!!