Elevator Pitch Examples for Digital Marketing

Where do you begin when developing a digital marketing strategy? It remains a prevalent concern because many organisations recognise the importance of digital and mobile platforms in obtaining and maintaining clients today. However, they lack an integrated plan to promote digital transformation and corporate success, as well as effectively engage their audiences online.

If your company does not have a strategic digital marketing plan (also known as internet marketing) that is connected with its business plan, it will suffer from the ten issues I discuss later in this article and will lose out to competitors that are more digitally aware.

What is a company's definition of digital marketing?

At this point, internet marketing is critical for your company and brand exposure. Every other brand appears to have a website. And if not, they have a social media presence or a digital ad campaign. Consumers now anticipate and rely on digital content and marketing as a way to learn about brands. You may get creative and experiment with a range of marketing approaches on a budget because digital marketing has so many possibilities and strategies.

The use of many digital methods and platforms to interact with clients where they spend the majority of their time: online, is what digital marketing is all about. The finest digital marketers understand how each digital marketing campaign contributes to their overall goals. Marketers can also support a wider campaign through free and paid media, depending on the aims of their marketing strategy.

There are some significant advantages to using digital marketing:

1. You can concentrate your efforts on prospects who are most likely to buy your product or service

You have little control over who sees your advertisement if you place it on TV, in a magazine, or on a billboard. Of course, certain demographics may be measured, such as the magazine's usual audience or the demographic of a certain neighbourhood, but it's still mostly a guessing game.

In contrast, digital marketing allows you to discover and target a highly particular audience, as well as give that audience individualised, high-converting marketing communications.

Finally, digital marketing allows you to do the research required to determine your buyer persona, as well as update your marketing plan over time to ensure you're reaching prospects who are most likely to buy. Best of all, digital marketing enables you to appeal to subsets of your bigger target demographic. This is especially useful if you sell various items or services to different buyer personas.

2. It is less expensive than outbound marketing strategies

Digital marketing allows you to track campaigns on a daily basis and reduce your investment on a certain channel if it isn't delivering a high ROI. Traditional forms of advertising are not the same. It makes no difference how well your billboard performs - it costs the same whether it converts or not.

Furthermore, with digital marketing, you have complete control over where your money is spent. Instead of spending for PPC advertisements, you may invest in design software to create high-converting Instagram content. A digital marketing plan enables you to pivot on the go, ensuring you never waste money on channels that don't perform successfully.

For example, if you work for a small business with a low budget, you may try investing in social media, blogging, or SEO - three tactics that can provide a high ROI even with a tiny investment.

3. Digital marketing levels the playing field in your sector, allowing you to compete with larger brands

If you work for a small firm, you will almost certainly find it difficult to compete with the major companies in your field, many of whom have millions of dollars to invest in television advertisements or national campaigns. Fortunately, clever digital marketing campaigns provide numerous opportunities to outrank the major businesses.

For example, you may find long-tail keywords related to your product or service and develop high-quality content to assist you rank in search engines for those keywords. Search engines don't care which brand is the most popular; instead, they emphasise information that resonates most with the target demographic.

4. Digital marketing may be tracked

Digital marketing can provide you with a full, end-to-end view of all the metrics that are important to your business, such as impressions, shares, views, clicks, and time on page. This is one of the most significant advantages of digital marketing. While traditional advertising can be effective for certain purposes, its main shortcoming is its lack of measurability.

Digital marketing, unlike most offline marketing initiatives, allows marketers to observe exact outcomes in real time. If you've ever placed an ad in a newspaper, you know how tough it is to estimate how many people really switched to that page and read your ad. There's no way to determine for sure if that ad was responsible for any sales at all.

5. A digital marketing plan is easy to modify and change

A marketing plan requires a significant amount of effort to design. In general, you will carry out that approach until it is completed, allow it to take effect, and then evaluate its results. However, things do not always go as planned. You may discover halfway through that a calculation was erroneous, an assumption was incorrect, or an audience did not react as intended. Being able to pivot or change your strategy along the road is really useful since it keeps you from having to start from scratch.

The ability to easily adjust your plan is a significant advantage of digital marketing. Developing a digital marketing plan is far easier than developing a traditional marketing strategy such as mailers or billboard advertising. For example, if an online ad isn't performing as intended, you can rapidly change or halt it to improve outcomes.

6. Digital marketing can boost your conversion rate and lead quality

Because digital marketing makes it easier to measure your marketing efforts, raising your conversion rate is also easier. The ability to measure the effectiveness of each technique aids in the development of stronger plans. Continuously improving your strategies will increase your conversion rate. Investing in online marketing guarantees that everything is optimised for the most conversions possible.

Furthermore, not all leads are created equal for your company. Digital marketing allows you to target a specific audience, resulting in higher quality leads who are more likely to become customers. Connecting your company with the most valuable leads can enhance your conversion rate directly.

7. Digital marketing allows you to engage audiences at every step.

It is critical to start engaging your audience as soon as possible. Making a connection at the beginning of the buyer's journey aids in moving the lead through the customer funnel. Using digital marketing allows you to do so from beginning to end and at every stage in between.

Online channels enable you to track your consumers' full purchasing journey. Understanding and evaluating how customers move and behave is critical for converting leads. You can track them along the process using digital marketing. Even if they do not convert in the early stages, it ensures they have created a connection with your company.

Digital Marketing Types

1. Search Engine Optimization (SEO)

This is the process of optimising your website so that it "ranks" higher in search engine results pages, increasing the amount of organic (or free) traffic to your website. Websites, blogs, and infographics are among the channels that profit from SEO.

2. Content Promotion

This word refers to the creation and promotion of content assets with the goal of increasing brand exposure, traffic growth, lead generation, and customer acquisition.

Writing and publishing content on your company blog allows you to demonstrate your industry expertise while also increasing organic search traffic to your website.

3. Social Media Promotion

This strategy promotes your brand and content on social media networks in order to raise brand awareness, boost traffic, and generate leads for your company.

If you're new to social media, solutions like HubSpot can help you link networks like LinkedIn and Facebook in one location. This allows you to effortlessly schedule content for several channels at the same time, as well as monitor metrics from the platform.

4. Pay Per Click (PPC) (PPC)

PPC is a strategy of boosting traffic to your website by paying a publisher for each click on your ad. Google Ads, one of the most common types of PPC, lets you pay for top positions on Google's search engine results pages at a "per click" charge.

5. Affiliate Promotion

This is a type of performance-based advertising in which you are compensated for promoting the products or services of others on your website.

6. Native Advertising

Native advertising is defined as advertisements that are mostly content-driven and appear on a platform alongside non-paid content. BuzzFeed-sponsored posts are an excellent example, although many people perceive social media advertising to be "native," such as Facebook and Instagram advertising.

7. Automated Marketing

Marketing automation software is software that automates your core marketing processes. Many marketing teams can automate monotonous processes that would otherwise be performed by hand.

8. Email Promotion

Companies utilise email marketing to communicate with their target audiences. Email is frequently used to promote content, offers, and events.

9. Online Public Relations

Online public relations (PR) is the activity of obtaining earned online coverage through digital periodicals, blogs, and other content-based platforms. It's similar to traditional public relations, yet it takes place online.

10. Inbound Marketing

Inbound marketing is a marketing practice that involves attracting, engaging, and delighting customers at each stage of the buyer's journey. Every digital marketing method listed above can be used as part of an inbound marketing strategy to create a customer experience that works with the customer rather than against them.

Conclusion

Any opportunity to interact with your target audience is a chance to convert a lead or gain a customer. By allowing you to access prospective buyers through a multitude of channels, digital marketing opens up a plethora of new opportunities. It is an excellent tool to market your business, service, or product through social media platforms, websites, text messaging, or any other online medium. DesignLab offers a wide range of Digital Marketing services, and you are welcome to contact us at any time.