Elevating Your Marketing Strategy with Google Responsive Guaranteed Display

Introduction: As a senior media consultant with Cumulus Media, I have had the privilege of building effective radio and digital marketing campaigns for small business owners across the USA. I don't just talk about using Google Responsive Display, I use it for my own business, Gray Water Ops? .

Through my experience, I have witnessed the power of targeted advertising in driving business growth. Today, I want to introduce you to a game-changing platform that can take your marketing efforts to new heights - Google Responsive Guaranteed Display. In this article, we'll explore how this innovative approach can amplify your marketing strategy and improve your brand's visibility to potential customers.

The Power of Google Responsive Guaranteed Display:

In the evolving digital landscape, it's crucial to target the right audience to maximize your advertising efforts. Google Responsive Guaranteed Display offers a unique solution that allows you to reach your ideal customers effectively. Unlike traditional pay-per-click (PPC) AdWords, this platform enables you to pay for impressions on a cost per thousand (CPM) basis, ensuring that your brand gets the exposure it deserves.

Guaranteed: Cumulus Media offers a .6 click through rate guarantee on Google Responsive Display. That means on a campaign running 100K impressions per month, you'll get 600 clicks to your website guaranteed. Here's an actual report for my July Responsive Guaranteed Display for Gray Water Ops Gray Water Ops? , LLC

In July, my responsive campaign served almost 203K banner impressions to people searching for my related keywords. These banners drove almost 2,400 people to my website giving me a click through rate (CTR) of 1.18%. The national display average for click through rates is .05-.08. Cumulus guaranteed a .6 but my campaign is delivering almost 2X what they guarantee at 1.18%. The reason for the high CTR is because I've been running this campaign for the past three years. It continues to optimize month after month. On the website side, it's bringing me steady new business as a result of this campaign.

I use Responsive display to get around the high cost per click of Google Ad Words. Competition is HIGH from competitors bidding on the same keywords which drives the auction price higher. My target key phrase on Google, to attract the right type of customer, is "Custom Challenge Coins." I want people searching to have custom coins minted. I don't want generic challenge coin traffic from people looking to buy individual coins.

For the phrase "Custom Challenge Coins" I would pay between $3.66 - $13.17 PER CLICK if I was using Google AdWords. As a small business, I can't afford to pay $3.66 - $13.17 PER CLICK just to get someone to check out my website. It would be great if EVEY click to your website lead to a sale but sadly, it does not!

At the $3.66 LOW end, to get the same amount if traffic to my website that responsive gets me (2,390) it would cost $8,747.40 per month. Google Responsive Display is a $14CPM so 200K impressions cost me $2,800 per month. For the 2,390 website visits, it's only costing me $1.71 per click.

Enhancing Your Brand's Visibility:

With Google Responsive Guaranteed Display, you can tap into the vast audience searching on Google without bidding on keywords as a PPC. By strategically placing your ads, you can increase your brand's visibility and capture the attention of potential customers. The platform's intelligent targeting capabilities ensure that your ads are displayed to the most relevant audience, optimizing your chances of engagement and conversions.

Driving Cost-Effective Results:

One of the key advantages of Google Responsive Guaranteed Display is its cost-effective approach. By paying for impressions rather than clicks, you eliminate the risk of paying for underperforming ads. This means that you can maximize your budget and get more value out of your advertising spend. Furthermore, the platform provides valuable insights and analytics, allowing you to refine your campaigns and drive even better results over time.

Harnessing the Power of Creativity:

Google Responsive Guaranteed Display offers close to 80 different ad sizes that Google can create on the fly. Because your ads are responsive, and can fill more ad slot sizes, it gives you more opportunities to get in front of your ideal customer. Through various ad formats and sizes, you can craft a message that resonate with your target audience. From captivating images to compelling calls to action, this platform offers endless possibilities to showcase your brand's unique identity and captivate potential customers.

Because these ads are created on the fly, they aren't as pretty as banner ads. You supply a square and rectangle logo, a square and rectangle image, some title text options and a few descriptions. Google takes all of these items and uses them to create unique ads based on the options available. Google also optimizes your ads and learns which versions are performing better, allowing your campaign to get better the longer it runs.

Conclusion:

In today's digital age, it's crucial to leverage innovative advertising platforms like Google Responsive Guaranteed Display to stay ahead of the competition. By optimizing your targeting, boosting your brand's visibility, driving cost-effective results, and harnessing the power of creativity, you can take your marketing strategy to new heights.

If you're currently running a Google AdWords PPC campaign, adding a Responsive Guaranteed Display layer will piggy-back off your AdWords campaign and continue reaching your potential customers for 30 days.

If you would like help setting up a Google Responsive Guaranteed Display campaign, reach out through my office at 71-901-3461.

Remember, success in small business is all about taking action. Start harnessing the power of Google Responsive Guaranteed Display today and watch your business soar.

Disclaimer: This article is based on personal experiences and industry expertise.