Elevating Your Employer Brand and EVP: Delivering Exceptional Experiences to Attract, Engage and Retain Talent

It’s more important than ever to build an employer brand that resonates with each of your global talent audiences and an employee value proposition (EVP) that prioritizes individuals’ motivations and aspirations. In this issue, we share strategies for transforming your EVP and boosting your employer brand to help you attract, engage and retain top talent—from taking a more human-centric approach to changing perceptions among candidates and leveraging employee advocates.

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The Human Advantage: Redefining Your EVP to Fuel Organizational Performance

Engaged and empowered employees are the key to unlocking productivity and profitability. And now, employees are prioritizing meaningful work, development opportunities, work-life balance, and a sense of belonging over job security and loyalty. Our latest ebook explores how evolving your EVP to a PVP—personal value proposition—can help you attract, engage and retain top talent.

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The Power of Employee Advocacy in Recruitment

Employee advocacy is an effective way to boost your employer brand and attract candidates. PeopleScout’s recent research, Inside the Candidate Experience , found that 86% of candidates value hearing from current employees and that it helps to influence their job search. This article explores the many benefits of implementing an employee advocacy program, for both employees and your organization.

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Shifting Perceptions of Tech & Digital Talent for a Leading Retailer

With the rise of ecommerce and consumers seeking more digital experiences, a leading grocery retailer needed to shift their workforce to support web and mobile app development, data analytics, cloud computing and more. Learn how PeopleScout helped them evolve their EVP and employer brand so that it would speak to candidates with tech and digital skills and experience.

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Participate in Our New Research Study

We are conducting a survey to inform an upcoming research study about how organizations are responding to changes in skills demand and availability, and we want to hear from you! Please take approximately five minutes to complete the questionnaire. Responses are anonymous, but you will have the option of sharing your email address to receive a copy of the report once it is published.

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In Case You Missed It?

• Employer Branding: Helping the Right Talent Choose You: Now more than ever, a strong employer brand is critical to attracting top candidates, keeping your employees engaged, and retaining your talent for the long term. In this ebook, we explore how organizations can build and maintain a strong employer brand. ?
• Creating an Effective Employer Brand for Volume Hiring: What many employers don’t realize is that they already have one of the most effective tools for out-recruiting their competition at their disposal: their employer brand. In this article, we share ways to make your employer brand work harder for your volume hiring needs. ?
• Improve Your Employer Brand Using Employer Review Sites: Thanks to employer review sites, the fate of your employer brand is—quite literally—at your employees’ and candidates’ fingertips. In this article, we explore strategies for improving your employer brand by establishing ownership of your organization’s presence on these sites, best practices for responding to reviews and tips for effectively leveraging employee brand advocates.