Elevating Your Brand on YouTube: A Guide to Crafting Branded Video Content

I'm not saying anything new stating that YouTube isn’t just a platform for creators - we all know it’s a vital arena for brands looking to connect with consumers on a personal and impactful level. As a hub of creativity and engagement, mastering YouTube for branded content requires a mix of strategic insight, creativity, and a deep understanding of what captivates audiences. Here are a couple of tips tailored specifically for brands aiming to make their mark and leave a lasting impression on viewers.

Why YouTube is Essential for Brands

YouTube offers an unparalleled opportunity for brands to engage directly with their audience, share their stories, and build a loyal community. It’s a space where creative content can go beyond mere advertising, transforming into meaningful interactions that enhance brand reputation and consumer loyalty.

1. The Magic Number: 5 Minutes Minimum, Delivered Horizontally

First things first, size does matter – at least when it comes to video length and orientation. A golden rule of thumb? Aim for a minimum of five minutes. It’s long enough to delve a little deeper without viewers checking the time, and it whispers sweet nothings to YouTube’s algorithm. And let’s talk about orientation; horizontal is the way to go for YouTube. We can talk about Shorts another time.?

2. Answering the Big Questions: The Core of Your Content

Consumers turn to YouTube for answers. Create content that addresses the “how” and “what” questions related to your industry, products, or services. This strategy not only boosts SEO but also establishes your brand as a thought leader in your space. For example, a beauty brand could create content like “How to Achieve the Perfect Smoky Eye.”

3. Think “Title-First” – Make It Snappy!

Titles are your shop window; make them enticing, and validate them in the first five seconds. Your title is a promise to your viewers, so deliver on it from the get-go with a hook that makes them think, “Well, I have to see this.” This approach not only keeps viewers glued but also plays nicely with YouTube’s algorithm, ensuring your video finds its way into recommended lists far and wide.

4. Keep the Story Moving and Create with Your Brand in Mind

The key to avoiding the dreaded viewing exit? Keep things moving. Literally. Your edit should propel your title forward, whether story-wise or event-wise, every 15 seconds. This isn’t just editing; it’s scripting and directing each step to be more intriguing than the last, ensuring the viewer stays for the whole performance.

Your content should also look to reinforce your brand’s message and values. Will the viewer get who you are and what you stand for??

Visuals and Brand Identity:

Incorporate your brand’s logo, colours, and style into visual elements and thumbnails to boost recognition and consistency across your content.

5. Forge Genuine Connections

Creating content that resonates on a personal level can transform viewers into brand advocates. Share stories that reflect your brand’s ethos, whether they inspire, educate, or entertain. Relatable content fosters a stronger emotional connection with your audience, elevating your brand in the minds of consumers. Don’t be afraid to show your people and humanise the brand.?

SEO for Brands:

Leverage SEO strategies by incorporating keywords related to your brand and industry. Use tools to identify what your target audience is searching for and tailor your content to meet those queries, enhancing discoverability and relevance.

6. Start with a Bang

Finally, start your video with action or a hook. The first few seconds are crucial; they’re your chance to make a first impression, to say, “Stick around, you won’t regret it.” This is where you capture interest, spark curiosity, and invite your viewer into the story you’re about to unfold.

7. Call to Action: A Must for Brands

Conclude your content with a strong call to action. Encourage viewers to visit your website, sign up for a newsletter, or follow your brand on social media. CTAs are crucial for converting viewers into customers or clients and building a community around your brand.

Remember, YouTube is more than a marketing channel; it’s a platform to tell your story, engage with your audience authentically, and build lasting relationships. Done right, your brand can create content that stands out and fosters a deep, enduring connection with your audience. So embrace the power of YouTube, and let your brand’s voice be heard.?