Elevating Sustainability in Hospitality: A Path to Guest Engagement ????
Wilma Vanni
Senior Sales Director Shiji ReviewPro Scandinavia, Netherlands, Malta, Italia, Cyprus
In the ever-evolving world of hospitality, sustainability has become more than just a buzzword; it's a pivotal aspect of guest experience. As we stride into 2024, here are five strategies that not only enhance sustainability but also create unique opportunities for upselling and cross-selling. ??
**1. Leverage Surveys for Sustainability Insights: Surveys are an invaluable tool to gauge guest preferences and expectations when it comes to eco-friendly practices. Use surveys to understand what sustainability initiatives resonate most with your guests, allowing you to tailor your offerings accordingly.
**2. Eco-Friendly Room Upgrades: Once armed with survey insights, consider offering eco-friendly room upgrades. Highlight features such as energy-efficient lighting, water-saving fixtures, or sustainable materials. Engage with guests on these offerings during their stay to encourage upselling.
**3. Green Dining Experiences: Sustainability extends to dining. Collaborate with local, organic suppliers, and create eco-friendly dining experiences. Use surveys to inquire about dietary preferences and willingness to pay more for sustainably sourced meals.
**4. Enhanced Leisure Activities: Explore sustainable leisure activities in the vicinity. Whether it's guided nature walks, eco-friendly tours, or outdoor adventures, surveys can help pinpoint guest interests, enabling you to cross-sell these experiences.
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**5. Exclusive Sustainability Packages: Craft sustainability-focused packages that encompass room upgrades, eco-friendly dining, and unique experiences. Surveys can guide package creation by identifying guest priorities and willingness to invest in such packages.
Engage with Guests for Maximum Impact: The key to success in these strategies lies in active engagement with guests. Engaging through surveys not only gathers vital information but also builds a sense of partnership. Guests feel heard, valued, and more inclined to embrace sustainable offerings.
2024 offers a fresh canvas for the hospitality industry to weave sustainability into its fabric. By utilizing surveys and engaging with guests, hotels can unlock new revenue streams while fostering a sustainable ethos. ????
Are you ready to embark on this sustainability journey? Let's make 2024 the year of guest-centric sustainability! ????? #Hospitality #Sustainability #GuestEngagement #Upselling #CrossSelling
Shaking up the B2B distribution landscape in the Hospitality realm. CRME
1 年In effect Sustainability is becoming not only a key differentiation but part of the overall marketing communication and strategy!
Fractional VP of Marketing & Content Strategist
1 年Good reminders, Wilma! I also recommend hotels maintain a sustainability page on their website to inform travellers of initiatives and how they can contribute -- and update it regularly. It's even more important now that more travellers factor sustainability into trip decisions.
$1.5B+ In Client Revenue| I help Business & Personal Brands craft Strategic Brand Positioning| Brand Copywriter| Brand Consultant| Copywriting Coach| UGC NET Qualified [Management]| Let’s Talk About Brand Transformation
1 年Thanks for sharing
Board Director | Former University President | Author | AI Evangelist | Championing Governance, Sustainability, Higher Education and Training
1 年Thanks for posting