Elevating Marketing Talent

Welcome to our first LinkedIn newsletter! If you’re new to our community, we’re Direct Recruitment. We specialise in the recruitment of digital, data, direct marketing, and advertising roles on both agency and client side.

We're a boutique recruitment firm with over 30 years of experience and what sets us apart is that we all have a background in marketing!

We're thrilled to have you join us on our journey. Whether you're looking for your next marketing employee, your next big opportunity, or expert advice, we've got something for you!

Market Insights

Whilst unfortunately, we weren’t drinking Rose at Cannes, we have pulled together some insights from this year and some of the skills in demand from many of the agencies and clients we work for.

These trends illustrate the increasingly vital role of AI, creativity, personalisation, influencer marketing, and community engagement. This comes as no surprise to us as these are the key skills many of our clients seek when recruiting new talent into their businesses.

Whilst the market is not the most buoyant with senior roles being scarce, some agencies making redundancies or implementing pay freezes we are also working with companies bucking the trend – agencies winning multiple pitches, others diversifying, launching new divisions, and being at the forefront of what is new or what will be new.

So yes, there are fewer roles out there, but there are exciting opportunities out there for those who embrace the combination of data and creativity, for those who are learning to use new technology, and for those passionate and brave enough to try out different ideas.

GenAI

AI is critical for enhancing creativity and personalising content at scale. We are finding an increased demand for AI and Machine Learning experts: candidates who understand and can implement AI to create and personalise content effectively. For these roles, we are looking for candidates who have strong skills using AI tools, machine learning algorithms, data analysis, and programming languages like Python and R.

Personalisation

This is always important; but remains crucial for deeper and more targeted customer connections and enhanced marketing effectiveness using data and AI. Employees with skills in CRM are essential to analyse customer data and develop highly personalised marketing strategies. Data mining, customer segmentation, CRM software understanding, and customer journey mapping are key in this area, in tandem with the creation of highly creative, engaging and relevant content.

Creators & Influencers

Collaborating with creators and influencers is key to expanding reach and engagement for many brands. This is an area where we have seen an increase in the number of roles we are being briefed on such as Social Media Strategists and Influencer Marketing Managers. Businesses and brands who have seen the value of these skills and have built and maintained relationships with influencers and understand the creator economy are seeing a strong impact on brand engagement and solid returns on that investment.

Connected Communities

Building and nurturing connected communities drives loyalty and growth, through inclusivity, representation, and social impact. By utilising equity-centred design to engage marginalised groups, companies can foster inclusivity and representation. To effectively build and manage these connected communities, companies are looking to recruit community managers, engagement specialists, equity-centred designers, and content creators.

In essence most of our clients – whether marketing agency or brand are looking for marketers who can work across integrating data, technology, and creative strategies. They are looking for candidates who are adaptable and committed to continuous learning to keep up with evolving trends and technologies. Those who have embraced new technologies and new ways of thinking are in most demand.

Recruiter Tips

In the current competitive market, it is vital to make sure you tailor your CV to every job you apply for. If you choose Direct Recruitment, our highly skilled consultants will help you to ensure that your CV is the best it can be.

You can also head over to our website and take a look at one of our recent blogs which outlines some of those top tips for a killer CV.

Make sure that your LinkedIn profile is up to date and packed full of information about you. Does this page reflect your capabilities, skills, experience, and achievements and does it mirror your CV? (More on getting your LinkedIn profile looking great next month. ??)

Be an engaging contributor to our industry. Have a point of view, have an opinion, and voice it on key social platforms. This allows people to see your personality and stay top of mind.

Top Jobs in July

We're currently working with our clients on both permanent and temporary opportunities.

Some of our latest jobs include:

? Account Manager with CRM and CE for lovely agency | to ï¿¡37K | Hayley Kinnersley

? Account Manager with ATL exp including TV and OOH | to ï¿¡37K | Becky Postlethwaite

? Account Director for Integrated Agency | ï¿¡55k- ï¿¡60K | Hayley Kinnersley

? Social Media Manager for creative agency | ï¿¡50K | Becky Postlethwaite

? Marketing & Events Executive | ï¿¡30K | Lisa Sampson

? Project Management role in Data, CRM, and Martech | to ï¿¡85K | Sarah Bloomfield

? Data Solutions Business Development Manager | up to ï¿¡70K + OTE ï¿¡100K+ | Sarah Bloomfield

? Marketing & Admissions Director for fantastic Independent School Group | up to ï¿¡55K | Becky Postlethwaite

Not looking for a new role, but know someone who is? We'll send you ï¿¡250 in vouchers if you recommend a friend that we place in a permanent role (who we don't already know and when they pass their probationary period).

Email info@direct-recruitment.co.uk to contact one of our consultants or head over to our website https://www.direct-recruitment.co.uk/ to find out more.