Elevating Marketing to Drive Success: How Gaming Analytics Became the Top A.I. Technology in the Casino Industry

In a competitive market where every company claims to have the next big solution, standing out requires more than innovation—it demands an authentic, strategic approach to marketing.

At Gaming Analytics, we’ve taken a people-centric and product-focused approach to marketing, which has positioned us as the leading A.I. technology provider for land-based casinos in the U.S. and shaped our company culture and strategy.

In this article, I share the strategies we’ve implemented in collaboration with CEO Kiran Brahmandam, demonstrating how understanding customer needs, leveraging storytelling, and remaining authentic can elevate a brand and drive real success.

1. Building a Great Product as the Foundation of Marketing

The foundation of any effective marketing strategy is a strong product. For Gaming Analytics, the priority was to develop an A.I. technology that genuinely addresses customer pain points. Any marketing effort lacks depth and credibility without a product that truly solves real problems.

Kiran Brahmandam emphasizes, “We didn’t start with a marketing strategy. We started by asking, ‘What are our customers' pain points, and how can we solve them?’ Once we had solutions that worked, it was about partnering with marketing experts like Philip to align our message with the value we provide.”

2. Case Studies as a Core Marketing Tool

At Gaming Analytics, the most powerful stories come from those who have experienced our technology firsthand—our customers. We let our clients tell their stories rather than rely solely on our narrative. Our case studies showcase how our solutions have positively impacted the gaming industry and have become a cornerstone of our marketing efforts.

Case studies not only highlight successes but also boost team morale. We ensure that the language used aligns with how our clients describe their experiences, even if it diverges from the technically precise version. This approach allows us to present an authentic perspective that resonates with our audience.

“Every interaction with a customer is an opportunity to make an impression. Seeing our clients describe their experiences validates our work and strengthens our relationship with them.” Kiran Brahmandam

3. Customer Support as an Extension of Marketing

A great product alone is not enough; exceptional customer support is crucial. We emphasize building strong relationships and ensuring clients derive maximum value from our technology.

Kiran notes, “Customer support is integral to our marketing strategy. When clients see that we’re genuinely invested in their success, it builds trust and credibility that no marketing campaign alone could achieve.”

4. Leveraging Social Proof to Build Credibility

We recognize that credibility comes from what others say about you, not what you say about yourself. By incorporating client testimonials, video interviews, and success stories, we’ve amplified the voices of those who have benefited from our solutions.

This strategy has significantly increased engagement at trade shows, where potential clients are drawn to the authenticity of our stories. Allowing clients to speak for us differentiates Gaming Analytics and adds credibility that conventional messaging lacks.

5. Understanding the CEO’s Vision for Authentic Campaigns

Marketing that aligns with leadership’s vision is far more effective. Before crafting any campaigns, I had to have a deep understanding of Kiran’s motivations, goals, and vision.

“I can’t dive into marketing without understanding the CEO’s vision.” It’s about capturing the company's essence and translating it into resonating campaigns. Kiran’s passion for fundamentally changing the casino industry’s approach was the core of our marketing narrative.” Philip Beere

This alignment ensures that every marketing message is genuine, cohesive, and consistent with our company’s mission, making our campaigns more effective and authentic.

6. Emphasizing Emotional Intelligence (EQ) in Marketing

Kiran’s approach to leadership stands out due to his high emotional intelligence. Unlike many in the C-Suite, he prioritizes empathy and connection, ensuring that our marketing campaigns appeal intellectually and emotionally to our audience.

“Empathy is crucial,” Kiran explains. “It’s often missing in leadership. Understanding our customers and team members emotionally is essential to creating campaigns that resonate and have real impact.”

7. Keeping the Founder Involved in Telling the Company Story

We’ve kept Kiran actively shaping our marketing efforts, which is unusual for many CEOs. While some might delegate marketing, Kiran insists on being present and ensuring our narrative remains true to our core values.

“The founder cannot fully delegate the company story,” Kiran states. “Marketing is not something I can hand off; it’s something I live and breathe because it’s the heart of our company.”

8. Embracing Friction as a Catalyst for Growth

Kiran understands that great marketing often requires discomfort. He embraces friction, viewing it as a necessary part of the creative process that drives growth and innovation.

“Marketing shouldn’t be comfortable. The best outcomes often come from friction, where diverse perspectives clash and evolve into something impactful.” Philip Beere

9. Personal Engagement as a Differentiator

In an era of automated marketing, we’ve leaned into personal engagement. Kiran’s direct involvement and our emphasis on relationship-building have become central to our approach.

“Every interaction with a customer or a prospect is an impression,” Kiran emphasizes. “Whether it’s a conversation at a trade show or a follow-up email, these moments define how people perceive our brand. That’s why we make each interaction count.”

10. Valuing Team Contributions to Foster Collaboration

Kiran understands that marketing success is a team effort. He fosters a culture where creativity and collaboration thrive by valuing and acknowledging each team member’s contributions.

“Offering praise is about building a culture where everyone feels valued and motivated to bring their best ideas forward,” Kiran shares. This emphasis on collaboration allows us to refine and elevate our strategies continually.

11. Avoiding the Echo Chamber

Rather than surrounding himself with agreeable voices, Kiran actively seeks out critical feedback and diverse perspectives. This approach ensures that Gaming Analytics remains innovative and adaptive.

12. Maintaining Leadership While Encouraging Input

Kiran fosters an environment where the team feels heard, but he also knows when to take decisive action. This balance ensures clear leadership while maintaining the team’s engagement and motivation.

Inspiring CEOs to Elevate Their Marketing Approach

The strategies we’ve implemented at Gaming Analytics show that marketing is not just about selling a product; it’s about building an ecosystem where the story is authentic, the founder is engaged, and every interaction enhances credibility and trust.

For CEOs looking to elevate their marketing and company success, the takeaway is straightforward: invest time in understanding your business's core, involve yourself in the narrative, and let your customers be the storytellers.

By aligning your marketing strategy with your product’s value, exceptional customer support, and accurate customer experiences, you create campaigns that resonate and inspire trust.

“When you combine commitment, passion, and a brilliant idea, and focus on your customers, good things tend to happen.” Kiran Brahmandam

About Philip Beere

As editor-in-chief of Thailand Casino Insider and host of the "No Line" podcast, Philip Beere is a leading voice in the global casino industry. He presents insights into the evolving gaming landscape, particularly in Thailand's burgeoning market.?His career includes pivotal roles in the gaming industry, such as heading B2B and B2C marketing for Sightline Payments, a platform later acquired for $600 million.?His expertise extends to marketing and creative leadership. He is the Chief Creative Officer at Gaming Analytics, the leading A.I. technology for casinos, and he leads the creative team at &MARKETING.?

About &MARKETING

Marketing services tailored for the gaming industry. Designed to function like an in-house marketing team — services include strategy development, design, media production, copywriting, website design, video production, SEO, social media, and graphic design. Committed to innovative marketing strategies and delivering work that exceeds our clients’ expectations.

Website https://andmarketing.us/

About Kiran Brahmandam

With a vision to revolutionize the gaming industry through cutting-edge technology, Kiran Brahmandam founded Gaming Analytics in 2017. Motivated by the need to simplify information access and decision-making in an industry where both can be incredibly complex, Kiran set out to create solutions that would transform gaming operations.

Originally from a chemical engineering background, Kiran moved to the U.S. to pursue his master’s degree but soon switched to computer science, finding his passion in technology. His journey before Gaming Analytics included notable achievements, such as being part of the Ericsson team that enabled the first-ever video call between a 2G phone and a laptop. He also worked in healthcare software at Express Scripts, gaining diverse industry experience.

Kiran spent 12 years with Bally Technologies before its acquisition by Scientific Games. Following this, he founded Kitiki, a B2C app designed to connect people in the physical world. Although the challenge of gaining attention among the numerous apps on a typical smartphone was significant, it was an invaluable learning experience. This venture allowed him to explore machine learning techniques, which he later applied to the gaming industry, inspiring the creation of Gaming Analytics.

Kiran’s approach, focused on infusing user empathy into the B2B space, has led to significant advancements in gaming operations. He remains committed to enhancing the industry with innovative technology and machine learning.

Gaming Analytics was incorporated on March 9th, 2017, and continues to set new standards in the gaming technology sector.

Learn more about Kiran Brahmandam