Elevating Lifestyle Content: The Basil & Salt Lifestyle Channel on ROKU

Transform Your Passion into Presence: A Call for Creative Collaborators & Brands

In the ever-evolving world of digital content, creators are constantly seeking platforms that not only showcase their work but also resonate with their ethos. Recognizing this, the Basil & Salt Lifestyle Channel on ROKU presents a unique opportunity for creators with a penchant for lifestyle content. This initiative is not just about finding talent; it's about fostering a community of innovators ready to share their original content with a wider audience.

Unlike traditional casting calls, our search is specifically tailored for those who already have their content at the ready and are looking for a dynamic platform to broadcast it. Whether your creation is a comprehensive 25-minute show, a concise 10–15-minute segment, or even a brief, engaging 5-minute piece designed to fill the gaps between shows, you are the creator we want to collaborate with.

“In anticipation of the channel’s launch and as our repertoire continues to expand, I am immensely excited about the dynamic content and distinguished talent that have partnered with us,” states Karie Engels, Founder of Basil & Salt and creator of Basil & Salt’s Lifestyle Channel. “We are redefining the creation of networks by entrusting a significant amount of creative control to our creative partners. Their substantial followings are a testament to their expertise in engaging with consumers effectively.”

As our 24-hour, 7-days per week channel continues to grow, so does the opportunity for creators. ROKU plans to introduce advertising that aligns with our audience's interests, alongside a revenue-sharing model that benefits both the platform and the content creators. This approach not only enhances the viewing experience but also supports the creators financially.

If you have lifestyle-centric content that you believe would resonate with our audience, we are more than just a platform; we are your partner. At the Basil & Salt Lifestyle Channel, we are dedicated to creating a diverse, engaging, and enriching content library that both our creators and audience will love.

“Our partnership ethos is centered around authenticity and value,” explains the team behind Basil & Salt. “It’s not merely about advertising; it’s about crafting content that genuinely resonates, provides real value, and entertains. Whether your brand is in gastronomy, travel, or any lifestyle sector, we’re here to showcase it in the most engaging way possible.”

This initiative represents more than just an opportunity for exposure. It's a chance to be part of a growing community, to share revenue, and to integrate your brand into the fabric of the Basil & Salt lifestyle. We invite you to join us in this exciting venture. Let's collaborate to create content that doesn't just fill time slots but fills lives with inspiration, information, and entertainment. Contact [email protected]

Creators: Read more here Brands: Read more here