Elevating the Haunted House Experience: Our Partnership with Govee Lights Up Malibu

Our team headed into the Malibu mountains Friday night to check out the opening of Nights of the Jack, a light and sound Halloween experience that’s a must-see this season. But this year, we didn’t just show up as spectators - our team at Hollywood Branded helped pull off an amazing partnership between Govee and Nights of the Jack that seriously elevated the haunted house game with cutting-edge lighting tech.?

Creating a Haunted House with Govee’s Smart Lighting

We worked with Govee to deck out a two-story fabricated haunted house with their smart lighting - think colorful curtain lights, outdoor displays, and holiday lights that create an immersive, eerie vibe. The result? A stunning light show that pulls visitors deeper into the spooky atmosphere, with vibrant colors, dynamic patterns, and perfectly timed lighting effects that have everyone snapping pics for social.??

Govee’s products bring high-tech, customizable lighting solutions to homes. They sync with music, generate unique patterns, and even use AI for voice-controlled effects. Whether you’re going spooky or festive, these lights do it all—and seeing them in action will definitely inspire visitors to create their own unforgettable setups at home. The technology you can bring to up your holiday lighting game is AMAZING.?

Celebs (Especially Parent Celebs) Join Too

We spotted Kaley Cuoco checking out the event, and there will be a host of other celebs joining with past years attendance including Kim Kardashian, Kourtney Kardashian, Travis Barker, Tori Spelling, Megan Fox, Brian Austin Green, and Lance Bass. You might also spot Vanessa Hudgens, John Stamos, or Aaron Paul soaking in the spooky vibes. From A-listers like Mindy Kaling and LeAnn Rimes to fan favorites like Adrienne Bailon and Chad Michael Murray, this Halloween activation in LA draws a glittering crowd every year!

This family-friendly event was the perfect match for Govee, whose new collection - including their Icicle Lights and String Lights - were on full display. And we didn’t stop at just the haunted house. We helped create a fully interactive experience, including a lit-up swing on the trail that’s become theInstagram spot for capturing the night.

Want a coupon code to buy your own? Reach out and our team will see what we can do to set you up.

Halloween Magic Brought to Life by Our Team?

This partnership with Govee at Nights of the Jack truly embodies what Halloween should be - fun, immersive, and completely magical. It’s been such a rewarding project for our team, and we can’t wait to see how much joy and excitement it will bring to thousands of visitors this Halloween season. And honestly, this is exactly the kind of partnership we love - where a brand truly comes to life in a way that resonates with audiences, and supported by influencers and press!

If you're in the LA area, don’t miss it! The event runs through November 3rd at King Gillette Ranch in Calabasas. Trust me, it’s one Halloween experience you won’t forget!

How We Help Brands Shine This Halloween Season

Halloween is packed with opportunities for brands to make bold moves, connect with audiences, and have fun. From epic events like Nights of the Jack to tapping into pop culture trends and influencer magic, this is the season to stand out. At Hollywood Branded, we’ve got the expertise to make brands shine - whether you’re planning a spooky campaign or looking to partner with the hottest celebrities and influencers.

Here’s how we can help make this Halloween your brand’s most talked-about season:?

1. Celebrity Partnerships: Make Your Brand the Talk of Halloween

Celebs don’t hold back on Halloween. Whether it’s viral costumes or star-studded parties, they know how to grab attention. So, why not have your brand right in the thick of it?

What You Can Do:

• Collaborate on a Halloween-Themed Product: Partner with a celeb to create a limited-edition collection that gets everyone buzzing.
• Sponsor a Star-Studded Party: Think over-the-top events like Heidi Klum’s annual Halloween bash or the Kardashian family’s extravaganza. It’s prime time to get your brand front and center with A-listers and their millions of followers.

How We Help:

• Celebrity Endorsements: We’ll match your brand with the perfect celebrity, ensuring your Halloween campaign hits all the right notes.
• Event Sponsorships: Our team knows how to place your brand into the biggest, most buzzworthy Halloween events, ensuring your product is the show's star.

2. Product Placement: Slide Your Brand Into Halloween Pop Culture

Halloween is the perfect backdrop for a brand cameo. Whether it’s a horror movie, a TV special, or a spooky series, product placement is a powerful way to connect with fans during this season.?

What You Can Do:

• Get Your Product Into Halloween Movies or Shows: Whether it’s a subtle placement or something central to the storyline, product placement in spooky content gets your brand noticed by engaged audiences. Scary movies offer heightened brand affinity - the "teddy bear" effect, and the brain latches on to that, which is comforting and well-known. Here's an article I wrote ?that talks more about this. The psychology in play here hasn't changed in the last 10 years, and horror movies are more popular than ever.?

How We Help:

• Product Placement in Movies, TV, and Music Videos: We’ve got the insider connections to secure your brand a spot in Halloween-themed content, from films to streaming series.
• Virtual Product Placement: On a tight deadline? We can even digitally place your product into pre-existing content with some Halloween magic.

3. Influencer Marketing: Scare Up Some Social Buzz

Halloween is influencer heaven. Between viral makeup tutorials, costume reveals, and spooky TikTok challenges, your brand has endless opportunities to make waves on social media.

What You Can Do:

• Launch an Influencer Campaign: Work with influencers on TikTok, Instagram, or YouTube to showcase your Halloween-themed products. Even if you haven’t had time to plan a full-blown Halloween campaign, it’s not too late to jump into the spooky spirit on social media. Partnering with influencers who are already creating Halloween content is a fast way to boost engagement. Look for influencers on platforms like TikTok and Instagram who are sharing Halloween costumes, makeup tutorials, and party prep ideas — they’re ready to include your product in their content! From product unboxings to “get ready with me” videos, influencer marketing is an incredible tool for brands during Halloween, especially when time is short. Plus, Halloween is all about creativity, so encourage influencers to think outside the box when showing off your product.

How We Help:

• Influencer Seeding: We’ll connect you with influencers who are ready to craft creative, engaging Halloween content that fits your brand’s vibe.
• Social Campaigns: From TikTok challenges to Instagram takeovers, we’ll help get your product into the Halloween social media buzz.

4. PR Magic: Make Headlines With Your Halloween Campaign

Halloween is a prime time to grab media attention. Whether through an exclusive product launch or a viral PR stunt, we’ll help you create moments that get people talking.

What You Can Do:

• Pull Off a PR Stunt: We’ll help you craft a buzzworthy moment, from a haunted pop-up to a celebrity-filled event.
• Launch a Limited-Edition Product or Branded Collab with Another Brand/IP Partner: Everyone loves seasonal products, and we’ll help make sure yours is the must-have item of the season.

How We Help:

• PR Campaigns: We’ll create a media strategy that ensures your Halloween campaign gets coverage across top outlets.
• Event Planning and Execution: From spooky press events to celebrity-driven media moments, we’ll make sure your activation gets the attention it deserves.

5. Event Sponsorship: Be at the Heart of Halloween

Halloween events are where the magic happens. Just like our partnership with Govee at Nights of the Jack, we can help your brand take center stage at high-profile events that draw celebs, influencers, and families.

What You Can Do:

• Sponsor a Major Halloween Event: From haunted houses to family-friendly pumpkin patches, we’ll help you align with the right Halloween event to showcase your brand.
• Create an Interactive Installation: We can build immersive, branded experiences that capture attention and keep people talking.

How We Help:

• Event Sponsorships: We’ve got the connections to get your brand into the most talked-about Halloween events that attract influencers, celebrities, and your target audience.
• Custom Activations: We’ll design interactive, shareable experiences that immerse visitors in your brand and spark social media moments.

Make Halloween Legendary for Your Brand

Halloween isn’t just about dressing up and eating candy - it’s your chance to make a splash and connect with audiences in a big way. Whether you’re dreaming up a celebrity partnership, planning a PR stunt, or looking to take over a major Halloween event, we’ve got the team and the expertise to make it happen.

Ready to make this Halloween your brand’s biggest season yet? Let’s talk and get started on something unforgettable.

But Wait, There's More!

Stay tuned to our blog at Hollywood Branded for the latest insights into celebrity branding and the intersections between entertainment and entrepreneurship. You can also check out the articles our team wrote below or listen to our weekly podcast.

In Leveraging Pop Culture Trends to Build a Strong Brand Identity , Natalie Ivanova explores how brands can harness the power of pop culture to connect with audiences and stay culturally relevant. She provides examples of viral trends, celebrity moments, and memes that have helped brands like Ocean Spray and Wendy's create a strong identity.?

In her article Chappell Roan's Anti-Advertising Stance: A Bold Move in a Branded World, Danielle Whittington analyzes Chappell Roan's rejection of traditional advertising as an unconventional but noteworthy strategy. This move, as Whittington outlines, challenges the current norms in the entertainment industry and reflects a broader cultural shift towards brand transparency.

Jo Gruszka examines how Expensify's innovative co-promotion strategy contributed to its recent stock surge in her article The Power of Co-Promotion: How Expensify's Stock Surge Reflects Strategic Product Placement . Gruszka highlights how strategic product placement in high-profile settings - such as music videos and social media collaborations - can result in increased brand recognition and a direct impact on company success.?

As always, reach out with any questions or to discuss how to take the first steps to brand pop culture!? When you are ready to take your brand to the next level contact my team at Hollywood Branded to learn how our expertise can help you achieve unparalleled success in product placement and brand partnerships. Visit our website or call us at (310) 606-2030.?

- Stacy Jones, Founder + CEO, Hollywood Branded