Elevating Exhibition NPS with Interactive Floor Plans

Gone are the days when people had to rely on boring, static maps to navigate their way around a place. Interactive floor plans are like taking a regular map and injecting it with a shot of adrenaline! Moreover, they have proven to be a game-changer when it comes to enhancing the NPS of exhibitions. Let’s see how it works.

Improved Visitor Engagement

Exhibitions that implemented interactive floor plans witnessed a significant increase in visitor engagement. It is reached thanks to:

• Easy navigation. Interactive floor plans allow visitors to easily navigate the exhibition space, locate booths, and find specific exhibitors or areas of interest. By providing clear directions and a user-friendly interface, visitors can efficiently plan their route, maximizing their time and engagement with exhibitors.
• Exhibitor Booth Information: With interactive floor plans, visitors can access detailed information about each exhibitor directly on the map. This includes company descriptions, product/service offerings, contact details, and any special promotions or activities happening at the booth. This comprehensive information empowers visitors to make informed decisions about which exhibitors to engage with, increasing their overall interest.
• Personalized Planning: Interactive floor plans often provide visitors with the ability to create personalized agendas or favorites lists. By selecting the exhibitors or sessions of interest, visitors can plan their trade show experience in advance. This level of personalization increases engagement as visitors have a clear focus and purpose while navigating the event.

In fact, event management studies reported a 30% rise in visitor interaction and exploration when interactive floor plans were utilized. This enhanced engagement directly translates into higher satisfaction levels and ultimately contributes to a better NPS.

Enhanced Wayfinding Experience

Effective wayfinding prevents people from missing meetings and events. It makes navigation a breeze. No more getting lost or wandering aimlessly, feeling frustrated. Visitors can simply pull out their smartphones or tablets, access the interactive floor plan, and voila! They can easily locate their desired destination. It's like having a personal GPS right at your fingertips. Clear and interactive floor plans significantly reduce visitors' frustration levels when trying to navigate the exhibition space. This, in turn, led to an up to 25% increase in overall satisfaction levels among attendees. A happy visitor is more likely to spread positive word-of-mouth, further boosting the NPS.

Better Exhibitor-Visitor Interaction

According to research conducted by CrowdConnected, "for every 100 valuable visitor-exhibitor conversations that take place at exhibitions, another 65 fail to occur due to inefficiencies. Around 30% of that total is due to poor navigation. That means the value of a typical exhibition would be 20% higher if visitors had no problem finding everything they were looking for." This increased interaction not only improves visitor satisfaction but also contributes to a higher NPS, as visitors feel valued and attended to. This is especially true when it comes to first-time attendees, who may make up 40% of the audience at large trade shows.

The figures speak for themselves: increased visitor engagement, hassle-free wayfinding, and improved exhibitor-visitor interaction. Of course, we should consider all the criteria that matter for a better customer experience. Easy navigation is just one of them. However, when 80% of our customers say they can't imagine their expo without interactive floor plans, it clearly shows how essential and valuable they are.