Elevating Destiny through Values

A Message to CEOs and Business Owners

Dear CEOs and Business Owners,

In the words of Gandhi, “Your beliefs become your thoughts, your thoughts become your words, Your words become your actions, Your actions become your habits, Your habits become your values, Your values become your destiny.”

This profound statement underlines the transformative journey from belief to destiny, emphasizing the power of values in shaping the future of our businesses. At the core of this journey is a commitment to "whatever it takes to raise the standard," not just in words, but in every action and decision we make.

Does Your Company Truly Live by Its Values?

Values painted on walls serve as daily reminders of what we stand for, but the true test is their reflection in our beliefs, operations, and the goals we dare to set. These values should not be mere decorations but the compass guiding our business practices, interactions, and strategic decisions.

Beliefs and Goals: The Foundation of What's Possible

What beliefs are harbored within the walls of your company? Are they limiting or empowering? The collective mindset towards what's achievable directly influences the goals we set and pursue. It's essential to foster a culture that believes in the boundless potential of what we can accomplish together.

Communication: The Reflection of Our Thoughts

How we communicate with each other within the company mirrors our internal thought processes. Words have the power to build or break, inspire or discourage. Cultivating an environment where communication is positive, empowering, and aligned with our values is crucial for nurturing a healthy team dynamic.

Habits and High Performance: The Path to Our BHAG

The habits we form as a team are the stepping stones to achieving our Big Hairy Audacious Goal (BHAG). Consistency, accountability, and a relentless pursuit of excellence are habits that create a high-performance environment, turning seemingly impossible goals into achievable milestones.

Your Destiny Shaped by Values

Our destiny as a company is not a matter of chance but a choice - a choice to live by our values, to believe in the potential of our goals, and to commit to the standards we set. Let's not just hang our values on the wall; let's embody them in every aspect of our business, from the beliefs we nurture to the goals we chase.

As we move forward, let's ask ourselves: Are we doing "whatever it takes" to raise our standard and align our destiny with our values? The journey from belief to destiny is one we pave with our daily choices. Let's choose to make our values the foundation of our success.

Together, we can transform our businesses and achieve the extraordinary.

Warm regards,

Cobus "Viking" Visser

#whateverittakes