Elevating Customer Engagement with WhatsApp + Meta

As we innovate at inQuba, we would like to share the work we are doing and the results we are achieving. The results are truly remarkable and naturally we are excited about the impact we can make using our Journey Orchestration approach. ?

inQuba has fully integrated WhatsApp automated messaging and campaigning into our journey management solution. The WhatsApp penetration across the globe is truly remarkable, varying per market. The inQuba WA integration is unique in that it allows for sophisticated and automated campaigns that monitor customer behaviour and dynamically adjust to ensure the customer are nudged forward on their journey towards their goal.

?We have a solution that is able to run sophisticated campaigns without the need for complex coding of integration. We have developed the skills and experience to deal with all the administrative challenges and intricacies involved in adopting new communication channels – WhatsApp offers superior engagement, security and user privacy protection but it is a more sophisticated channel to manage. That's why we take pride in handling all the administrative and technical complexities on behalf of our customers. Our dedicated team ensures a smooth and efficient process, allowing businesses to focus on what matters most – connecting with their customers.

?We have a unique ability to monitor individual customers as they progress on a customer journey and to nudge them with personalised messaging if they stall on their way towards the goal. The result is that we have getting engagement uplifts of between 30% and 100%. Just like any other channel, any feedback collected from the customer is stored in the single view and can be reported on or used to personalise subsequent communications. We also have delivered a number of chat commerce solutions that support transactional capabilities via WhatsApp. The combination of campaigning to onboarding is an area that we are seeing is of particular interest for our customers.

As other channels such as eMail and SMS become saturated and can't be authenticated, we will continue to find new opporutnities to engage with consumers and assist them in reaching their goals on their customer journey

?For more information, visit us at inQuba