Elevated Edibles: Cannabis Sparks Culinary Exploration
See below for the latest digestible insight into one of the four components of food culture:?Change, Comfort, Connection, and Creativity.
What’s on the menu this week??Creativity.
Here’s the latest on what culture cues are inspiring people to get creative.
What We're Seeing:??The positive sentiment around cannabis in the US has reached new heights as marijuana goes mainstream. A recent study found that the majority of Americans (69%), regardless of political affiliation, champion the legalization of marijuana. And with a growing number of states legalizing the recreational use of marijuana, the popularity of cannabis products is flourishing, expanding from CBD to THC and providing opportunities for innovation and collaboration in the F&B space. Edibles are moving past brownies to take on new forms as chefs and brands alike find culinary inspiration through cannabis. Carefully crafted dishes and snacks are using fun flavor combinations to compliment the functional benefits of marijuana.
What That Means:?Cannabis consumption is becoming a mainstream part of American culture and reaching new culinary potential. F&B brands have an opportunity to tap into the space, even to simply show their support for an increasingly prominent aspect of food culture.?
What We're Reading: