Elevate Your Revenue in the New Year with These Proven Organic Lead Generation Techniques

A new year is here, and you may be looking to step up your game and increase your revenue this time around the sun. To do that you are going to need to generate leads. Paid lead generation methods are often the first point of call for manybusiness development professionals with organic forms of lead generation often being overlooked. Here are a few ways you can start filling up your bank of inbound leads without the use of paid marketing.

Understand Your Audience

Understanding your audience is the first step to generating leads organically. You need to understand their pain points, strengths and weaknesses, where they consume content, and what type of content they prefer.

The best thing you can do to help with this is to create a buyer persona so you better understand who you are trying to target. Having a grasp of what demographics your target audience occupies will help you perfect the content strategy which will be central to you generating organic leads.

Consistently Publishing Content

Undoubtedly, you have been told before about how important it is to publish consistently if you are looking to build an audience. Too often business professionals begin posting five, six seven times a week across multiple platforms only to get burnt out and give up all together. Neither your audience nor the algorithms of these social media platforms are going to thank you for your inconsistent content schedules.

Social media algorithms are trained to reward content creators who have a predictable and reliable posting schedule. This does not mean that you are required to post multiple times a day, instead, try once a week for a while and attempt to scale up from there. In a world of inconsistent content creators, audiences appreciate someone who can be relied on to deliver consistent high-quality content.

Create Valuable Content

Many people operate under the misconception that their social media content has to be of the highest production quality. Thankfully, this is not the case. The content you post can be a simple blog or Instagram post, with a caption that offers your audience valuable insights. These quick and relevant posts will allow you to position yourself as an expert in your field, and lead you to becoming the first point of contact for those looking for the services you offer.

When thinkng about improving your content strategy, consider personalizing your pieces with insights into who you are as a person. This will humanize your content and allow your audience to develop a deeper connection with you. You may also want to consider repurposing certain pieces of content across multiple platforms, this is an easy way to reach new audiences with your content.

Engage With Your Audience

The purpose of social media is not just to post the content, social media is meant to help build relationships with those who interact with your content. Don’t be so focused on publishing content that you neglect the important activity of engaging with followers. Reaching out to those who engage with your content is one of the most effective ways of generating leads and staying on their radar.

Clean Up Your Pages

This should go without saying but too many people’s social media pages as well as their websites are a mess. So much so, that any potential lead who may come across your page is instantly turned off by how chaotic it appears. Before you start publishing content take a minute to go through and clean up your social media pages as well as your website, get rid of the clutter and pin the best content pieces to the top your page so when new audiences take an interest in your page it’s the first thing they see.

Run Offers

Finally, too many organic marketers are not capitalizing on the audience they have cultivated. After providing an insightful piece of content try to hook your audience with a compelling call to action or an irresistible offer.

Even if you are posting every day, if you are not talking about your product or service in some of your posts then your audience will most likely never find out about it. It is up to you to inform your audience of how brilliant your product or service is, while offering them valuable insights.