Elevate Your Google Business Profile To Get More Cleaning Jobs

Alright, cleaning business owners—here’s the deal. Your Google Business Profile (GBP) isn’t just some random online listing. It’s a lead machine that can either make you loads of money or let your competition steal it right out from under you.

If your GBP isn’t optimised, you’re probably losing clients every single day. So, let’s fix that.

Here’s some tips to turn your GBP into the best free “enquiry resource” you’ve got.

1. First Impressions Matter – Get the basics right

Imagine someone walking into your office, and your name’s spelled wrong on the door. Not great, right? Your GBP needs to be just as spot-on:

• Get your details locked in. Business name, address, phone number, hours—everything has to be right. If anything’s outdated, you’re giving clients a reason to walk away and pick another company.
• Make sure your hours are current. Holiday schedule? Update it. Running a late shift? Update it. GBP is your digital “open” sign, so make it clear when you’re ready for business.

2. Get Specific – Categories and keywords are your secret sauce

In marketing, clarity always wins. Here’s what to do:

• Be precise with your categories. “Cleaning Service” is way too broad. Instead, think “Pressure Washing Service” or “Commercial Office Cleaning.” or "Gutter Cleaning." Be category specific with the service/s you offer, and you’ll improve your search visibility.
• Write a great description. Think of this as a mini sales pitch, not some boring list. What makes you different? Do you use eco-friendly products? Offer flexible hours? Mention it! Throw in relevant keywords, but keep it sharp.
• Show them what you got with photos. High-quality, before-and-after shots. People need to see the difference you make. Invest in good pictures—it’s an instant credibility booster.

3. Get Reviews (Yes, you have to ask every customer)

Reviews aren’t optional. You need them, and here’s how to do it:

• Follow up and ask for reviews every time. Don’t assume happy customers will leave one on their own. After each job, send a simple text or email with a direct link to your review page. Make it easy, or they won’t do it.
• Respond to every review. Good, bad, whatever. Thank your raving fans, and if you get negative feedback, handle it with class. Showing you care is half the battle.
• Post updates regularly. Specials, before-and-after shots, testimonials—GBP posts aren’t just for looks. Every post is a chance to remind people that you’re active and open for business. Don’t let your profile go stale.

Want a FREE copy of the Google Business Profile Success Playbook?

==> Simply connect with me or drop me a message and I'll send it over right away.

Proof This Works: and can for you too

If this sounds like a hassle? Think again. Here's some examples of clients who went all in and reaped the rewards.

• Holt Exterior Cleaning doubled their cleaning enquiries in just 90 days and now have 161 Google Reviews received over 12 months by keeping their GBP updated and asking for reviews consistently. That’s not luck—that’s strategy.
• Rise and Shine Cleaning elevated their window-cleaning rankings after putting this system to work. Fresh content and reviews helped them climb the ranks and attract more clients searching for their services.

In Summary: Make your GBP work for you, or get left behind

Your Google Business Profile has the power to change your business, but only if you actually use it right. Follow these steps, start racking up the reviews, and keep that profile fresh. You’ll improve your chances for getting more calls for quotes.

Want to fast-track this? Lemon Fresh Marketing works exclusively with cleaning companies ready to raise their GBP profile and bring in more cleaning jobs.

Grab FREE copy of The Google Business Profile Success Playbook

==> Simply connect with me or drop me a message and I'll send it over right away.