Elevate Your Game: How User Generated Content Can Transform Your Paid Social Strategy

Elevate Your Game: How User Generated Content Can Transform Your Paid Social Strategy

For all of the ecommerce brands out there who are struggling to meet conversion targets with your paid social media ads, here is a tip that could help you.

Implementing a User Generated Content (UGC) strategy can be a game changer for meeting your conversion targets. Why?

?? It’s Time To Elevate your Game…

?? Firstly, what is UGC? User generated content is when you hire a creator to work with your brand and showcase your product(s) in an authentic way. The strategy behind a lot of UGC content is the opposite of traditional ads because instead of using blunt sales jargon, creators often adopt a “tell don’t sell” mentality behind their content.?

?? Potential customers are more likely to engage with content that is created by your current customers (and UGC creators) as it feels more authentic than traditional ads, therefore they are more likely to click and purchase.?

?? UGC helps with social proof of your product(s) being high-quality and solving a problem for the consumer. When a consumer sees your product successfully doing what it is supposed to do, uncertainty is no longer a barrier to purchase for the consumer.?

?? Cost effective way to outsource your content that can be used for both your paid and organic social strategy.?

?? The next challenge is securing the appropriate creator for your brand. DUNK is here to help streamline that process for you by sourcing the right creator and implementing or improving your UGC strategy.?

Good Game,

Until next time,

DUNK agency?

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