Elevate your Facebook & Google Ads Game with these ChatGPT Prompts
AI has been making waves in the tech industry. And, marketing is no stranger. AI tools like ChatGPT and more are increasingly being used by professionals to get things done quickly. However, if you are new to the world of marketing, knowing how to leverage ChatGPT to the best of its abilities can be the difference between Number 1 and 2 rankings on search engine results pages.
Read on to learn ways you can harness the power of ChatGPT to level up your Facebook and Google Ads game, without compromising on authenticity and creativity.
Let’s get you hooked…
…to ChatGPT! In order to get started, you’ll need to create an account. If you haven’t yet, head over to openai website and create an account. Verify it using your mobile number and you’re all set.?
Once you have logged in, you’ll see a screen that looks like the image below.
To begin your interaction with ChatGPT, enter some text in the search-style box at the bottom and click Enter/Return and you’ll see the magic happening.
How do ChatGPT Prompts work?
You might already be familiar with the fact that ChatGPT can generate text responses to search prompts that you feed into it. From video and movie scripts to news headlines and a year’s worth of social media captions, there’s a long list of things that this AI tool can help you accomplish in no time.
BUT, it can also produce false information, occasionally.
You can always control the quality of the responses(output) by changing the quality of your prompts(input). By “changing the quality of prompts” we mean using clear, and descriptive prompts that are far from generic and clearly define the kind of output you are looking for.
Here’s an example:
Generic Prompt: “Write a Facebook/Google Ad for my small business”
Average Prompt: “Help me write a Google Ad for a business that offers web development services to global clients.”
Great Prompt: “As a Google Ad Specialist, help me write a Google Ad for a company that offers web development services to clients all over the world. Emphasize the benefits of buying web development services from your company and ways it can help clients generate more leads.”
The first prompt is poorly framed and lacks the substance for the AI tool to use. However, the last one provides information like what’s needed, the target audience, and the value proposition. Such prompts that are direct, clear, and include specific information can help you get a far better output.
Some useful ChatGPT Prompts to help you out
A/B Test for RSAs(responsive search ads)
Prompt: “Help me create two Google Ads in an RSA Format using multiple headlines and descriptions for an A/B test for “Web Development Services”. Also, explain why the ad would make a good test.”
Conceptualization for RDAs(responsive display ads)
Prompt: “Help me write a responsive display ad for my Google Ads campaign. Also, suggest some images, headlines, and descriptions for Web Design and Development Services from Webguruz Technologies Pvt Ltd.”
Identifying Smart LP recommendations
Prompt: “What are some ways a person can use this page, and why? (Insert URL of your landing page)”
This prompt can help you evaluate the page content and if the CTA is appropriate for your target audience.
Prompt: “I’m driving paid search traffic to this landing page (Insert URL). Suggest me some ways to improve it so I can get better conversions.”
This prompt will help you with general landing page advice instead of reviewing your URL.
Prompt: “Help me rewrite a headline for this landing page(Insert URL) that explains(insert the unique value proposition) and includes the phrase(insert target keyword).”
This prompt can help you create a better message-match sequence and stronger top-notch ad content.
Conducting SWOT Analysis
Prompt: “Help me write a SWOT Analysis for iOS App Development Services?”
This prompt will help you create an appropriately formatted SWOT Analysis for your given query.?
Building a Display Media Plan
Prompt: “I want to run ads for Webguruz on the Google Display Network. What kind of sites and channels are the best to target?”
This prompt will generate ideas as shown in the image.
Conducting Competitor Research
Prompt: “Prepare a list of competitors for Webguruz. Also include details related to their estimated monthly paid search spend.”
This prompt is likely to work better with the ChatGPT Plus subscription as analyzing links and recent data is a function only available for ChatGPT Plus subscribers.
Wrapping up
AI has the potential to revolutionize the way technology behaves and performs. If leveraged wisely, it can help discover breakthrough technologies and success.
Remember, the key to success lies in constant learning and innovation. With these ChatGPT prompts, you will have a powerful tool at your disposal to take your Google Ads and Facebook Ads campaigns to new heights.
If you have any questions, feedback, or success stories to share, we'd love to hear from you. Connect with us on LinkedIn or drop us an email at ([email protected]).
Until next time. Happy Advertising!