Elevate Your Executive Presence NOW: The Latest Tips on Leveraging LinkedIn for Career Success

In today's fast-paced digital world, LinkedIn has become a critical platform for career advancement.? No matter your level or position, understanding and effectively utilizing LinkedIn can be a game-changer. Here’s how you can maximize your LinkedIn presence to attract career opportunities and the recruiters working on those opportunities.

The Power of Coaching

Receiving coaching can significantly improve your chances of securing your next job as it helps to shine a bright spotlight on your current blindspots holding you back.? School did not teach us many important life skills, especially those around our work.? Coaching bridges this gap, providing you with the tools and insights needed to navigate your career journey successfully.

LinkedIn: A Platform to Serve

LinkedIn is more than just a social network; it's a platform to serve your network. By consistently providing value-driven content, you attract people who resonate with your message, leading them to seek you out. Trusting in the process and leveraging years of experience on LinkedIn can yield amazing results.

Shift Your Perspective

Shifting perspectives can open up new possibilities and opportunities. Clearly defining and illuminating your goals is essential. Take ownership of your actions, even if it requires hard work and temporary discomfort. This productive discomfort leads to growth, whereas unproductive discomfort is repetitive and futile.

Building Credibility and Consistency

Building credibility on LinkedIn involves consistent and strategic activity. Spending as little as 15 minutes a day on LinkedIn can yield significant results. Authenticity is key to standing out from others.

The Rise of AI and Evidence-Based Hiring

Traditional resumes are becoming obsolete due to AI advancements. Companies are shifting towards evidence-based hiring, requiring candidates to provide impact evidence to verify their claims. Demonstrating your skills and experiences through your LinkedIn feed is crucial.

Adapting to Video Applications

Companies are increasingly using asynchronous video tools for job applications to verify candidates’ identities and skills. Adapting to these new methods and technologies can offer significant advantages, allowing you to showcase your expertise and personal brand effectively.

Developing a Content Strategy

An effective content strategy on LinkedIn involves developing relevant and frequent posts, visual content, and engagement. Varying your content is important and easy to do as LinkedIn offers many options.? Content types can include lists, observations, showing a contrarian opinion, sharing a story, and reflecting on past vs. comparison.??

Embrace AI in Digital Marketing

Digital marketing has significantly changed due to AI advancements, streamlining processes and introducing new strategies. Building a consistent content strategy is crucial. Have a 30 day content plan to organize themes and topics, making content creation easier and streamlined to generate high value, original posts.

The Importance of Video Content

Video content drives the highest rate of engagement and authenticity on LinkedIn. It’s essential for showcasing your expertise and connecting with your audience. Video is also more personable in my opinion.? I feel more comfortable with you when I watch your videos.? LinkedIn is integrating a TikTok-style video feed, enhancing video content's role in professional networking.

Personal Branding and Reusing Content

Building a personal brand on LinkedIn through consistent and strategic content is vital for relevance and career advancement. High-performing content can be repurposed periodically to maintain engagement without the need to continuously create new content. Developing a robust content library allows for regular posting with minimal effort.

Optimal Posting Times

Engagement peaks on LinkedIn during the morning, lunch breaks, and after 5 p.m. Posting content Monday through Friday is generally more effective than weekends due to higher engagement rates during the workweek.? Tuesday through Thursday are the core days.

Maintaining Privacy and Consistency

When sharing sensitive or confidential work topics, focus on the overarching theme or problem being solved rather than specific details. Starting with one day a week dedicated to creating videos can streamline content production while maintaining consistency.

Embrace the power of LinkedIn to elevate your executive presence. With a strategic approach, you can leverage this platform to attract new career opportunities and have your unique, one of a kind brand shine.

P.S.? Don’t forget to join me for "Have Opportunities (& Recruiters) Find You" on LinkedIn LIVE this Thursday, 7/11/24 @ 11am CST.? Register here:?

P.S.S.? Please pay it forward when you re-post/share with others in need of career support.??

??Thank you?

See you Thursday, 11am CST sharp!