Elevate Your Communication Strategy with Insight and Automation

Communication strategies don’t need to be one size fits all. We know with a tactical campaign, you might target a segment of data with a particular message or offer, and that’s great – but what happens beyond that point?

Marketing Delivery’s VoiceBox solution can trigger further AI-powered communications based on the customer’s previous interaction. Our insight shows whether they have opened the email multiple times, for example, if they have clicked – and what they have clicked – and from this, our marketing automation platform, VoiceBox, will queue the next relevant communication to send the customer.

Be it an email, a text message, or even a telephone follow-up, these strategies form a complementary process that supports your sales and aftersales teams, providing them with the confidence to strike while the iron is hot.

For a multi-medium approach, VoiceBox integrates with our contact portal, LeadBox, to enable our retailer clients to generate specific ‘call pots’ based on recent activity or stages of the customer journey. This allows call handlers, whether they’re in a contact centre or onsite at the dealership, to focus their efforts on the hottest leads.

Insight to Frame Your Future Strategy

Reviewing something as simple as your subject line, call-to-action tagging, or button placement can help you make informed decisions about your future campaigns, leading to more successful marketing.

Targeting those who are actively engaged, and utilising technology to drive efficiency within your business, will make every action count. Get in touch with the team today to find out how you can elevate your communications strategy.