Elevate your career using your social media
Charlotte Brown
Certified Professional Resume Writer ● Career Coach ● Executive Resume Writer ● CPRW ● CPCC ● Top-10 Resume Writer on LinkedIn ● Professional C-suite Resume Writer ● Interview Coach
Instagram is not just a place where you can post your steaming mug of pumpkin spice latte as soon as fall hits. Your Facebook profile can also do a lot more for you than just let all your friends and family know about your great summer in Europe. Did you know that you can use your social media to boost your career?
While most of the tips we share below will not be ideal for you to maintain all the time, they are sure to help you when you are on a job hunt. Let’s look at how you can use your social media to elevate your career:
Upload a professional profile picture
This tip is more valid when we talk about your LinkedIn profile. Your profile picture is the first thing recruiters and potential employers will see about you on LinkedIn, so it is your duty to ensure that they have a great first impression by looking at your profile picture. Stick to a high-quality professional photograph.
Write a professional bio
Do you use your Instagram account or your YouTube channel to promote your small business? Then, you need to create a professional bio that captures the essence of your personal brand. It doesn’t have to be too long to pack a punch. Some good things to mention in your bio are your achievements, career goals, and industry experience.
Post?responsibly
When you are planning to use your social media profiles to boost your career, you should strive to put together a professional appearance. Responsible posting is a huge part of this. Analyze your current audience and potential audience before you post content to your social media. One easy thing you can do to separate fun from work is to adjust the audience of your posts to suit the occasion.
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Create original content
Social media is a great place for you to show off your expertise in your subject area. Whether you post detailed blogs about your life or create engaging tutorials about a niche subject, the content that you create, and share must be original. If you want to highlight your industry expertise, you should consider sharing articles and tips through your LinkedIn profile.
Be consistent with social media
It helps to have a regular posting schedule when you use your social media to build your brand online. Make daily and weekly social media goals for yourself. These can be small things such as writing a short paragraph on an important topic, commenting on a few posts, or contributing to conversations online.
Display your best pieces of work
This is a very useful tip for professionals who work in the creative industry. You can use your social media to display a few pieces of your most impressive work online. Create a dedicated Facebook album for your work or enhance the service page of your LinkedIn profile with your work.
Use them to network
One of the best things about social media is that it allows you to connect with new people easily. You can use your social media profiles to find and connect with professionals from your industry. LinkedIn is the ideal platform for this, as it was built to connect professionals.