Elevate Your Business with “The Minimal Inc.” and “Neo-Leadership”
James Archer
Growth Consultant & Fractional CMO ? Lovable Contrarian ? 20+ Years in C-Suite Leadership
I’ve had the incredible privilege of working with many businesses ready to scale and make a real impact, and while it’s been an amazing journey, something has been on my mind lately:
There are countless many passionate entrepreneurs and business owners out there who are driven, innovative, and just need a bit of guidance to reach that next level—but the resources or timing just don’t line up for us to work together one-on-one.
So, I thought, why not create something that bridges that gap?
I’m excited (and a bit nervous) to share that I’m launching two new virtual workshops designed to be accessible, practical, and genuinely helpful for business owners who are eager to grow and overcome the challenges they’re facing.
Let me tell you a bit about them.
The Minimal Inc.: Six Little Questions That Solve Your Biggest Business Problems
“The Minimal Inc. ” is all about cutting through the noise and focusing on what truly matters in your business. Over 12 weeks (January to March 2025), we'll dive deep into building a radically minimalist strategy that aims to give you crystal clarity in your strategic focus. We'll explore how honing in on a specific audience and understanding their real problems can propel your business to new heights. You'll learn how to forge unbreakable connections by aligning your unique values with a shared mission, and simplifying decision making so you can move forward with confidence. And, perhaps most importantly, we'll tackle standing out in a crowded marketplace.
This isn’t just theory—it’s a culmination of the most important lessons I’ve learned about business growth, distilled into actionable insights. Think of it as combining the best ideas from groundbreaking books like Start with Why, Blue Ocean Strategy, and Good to Great, but tailored to fit your unique journey, and with time spent specifically to work together on YOUR business.
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Neo-Leadership: Build and Manage Incredibly High-Performing Teams…Without Needing Rockstars, Unicorns, or Ninjas
“Neo-Leadership ” is a workshop for those who’ve wondered how to build and manage high-performing teams without needing a lineup of unrealistically amazing hires (with unrealistically amazing salaries).
Over another 12 weeks (also January to March 2025), we’ll explore a fresh approach to leadership that’s both practical and backed by solid research. We’ll talk about empowering your people, growing leaders from within, and creating an environment where your team feels safe to innovate and focus on what truly moves the needle. It’s about working with purpose, fostering collaboration, and cultivating adaptability in a fast-changing world.
This workshop draws inspiration from leadership experts like Simon Sinek, Brené Brown, and Daniel Pink, among others. But more importantly, it’s about helping you apply these ideas in real, tangible ways within your own teams.
Let’s Workshop Your Business Together
I genuinely believe these two workshops offer valuable, powerful insights and strategies that can make a real difference in your business and leadership journey. And I love the fact that we’ll get to connect and work through your own specific business challenges along the way.
If any of this resonates with you, I’d hope you’ll check out these workshops and consider signing up. I really hope to see you there!