Elevate Your Brand Visibility: The Power of Podcast Guesting

Michelle Glogovac's journey from selling jet fuel to becoming a renowned podcast publicist exemplifies the transformative power of podcasting. After being laid off from her corporate job, Michelle discovered the depth and potential of podcasts through an invitation from a life coach. This pivotal moment led her to embrace the medium wholly and realize that "by sharing people’s stories with other people, we can all be connected."

Michelle's mission became clear: leverage the intimate and authentic nature of podcasting to help entrepreneurs, authors, and experts grow their businesses and elevate themselves as thought leaders.

For mission-driven and heart-centered business owners seeking to boost their visibility, Michelle's expertise in podcast guesting and storytelling offers invaluable insights.

Tune into episode 21 of the On a Mission Mojo podcast here.

Why Podcast Guesting is Essential for Brand Visibility

Podcast guesting is a potent way to reach new audiences, build credibility, and share your unique story. Michelle explains, “podcasting allows you to share yourself, your story, and your mission intimately in your own words.”

Appearing on podcasts lets you tap into a host’s established and trusted audience. This audience is already primed and warm, removing the need for the seven touches typically required to convert a cold lead into a client.

Michelle highlights the ripple effect that comes from podcast appearances. "Not only does the host share the show with their audience, but it's also posted on social media, leading to a larger audience engaging with the content." By repurposing this content, such as creating blog posts or social media quotes from your interviews, you can further amplify your message and connect with potential clients.

The Art of Pitching Yourself as a Podcast Guest

The process of becoming an engaging podcast guest begins with clearly defining your unique speaking topics. Michelle emphasizes the importance of specificity, "Get unique. What makes you so different?" This specificity helps you stand out in a crowded field.

Creating a cohesive and comprehensive media kit is essential. "The host should never have to leave your pitch email to go Google you," Michelle advises. Your pitch should be concise, engaging, and provide all necessary information via hyperlinks, ensuring hosts do not need to do extra work.

In terms of selecting podcasts to pitch, Michelle warns against focusing solely on numbers or chasing top-tier podcasts. Instead, quality and alignment with your target audience are key. "I would rather you be on a show that has 200 listeners, but every single one is your ideal target."

Long-Term Returns of Podcast Interviews

While the immediate return on investment for podcast guesting might not always be measurable in monetary terms, the long-term benefits are substantial. Podcasts provide a platform for thought leadership and authentic connection that is difficult to achieve through other mediums.

Michelle points out that the impact of a podcast appearance can be far-reaching and delayed. Someone might listen to an episode a year later and then decide to become a client. She underscores the importance of patience and the indirect benefits like followers and increased speaking engagements.

Moreover, repurposing the content from podcast episodes enhances visibility and brand engagement. As Michelle advises, using quotes from your interviews for social media can serve as evidence of your thought leadership and continue to nurture your audience long after the episode has aired.

Reflecting on Michelle’s insights, it’s clear that effective podcast guesting requires strategic planning, authentic storytelling, and continuous engagement. By focusing on value-driven content, creating strong pitches, and leveraging each appearance to its fullest, business owners can significantly elevate their brand visibility. Podcasting isn't just about promoting a message; it's about creating a lasting connection and impact.

For more inspiring episodes on the On a Mission Mojo podcast, visit www.onamissionmojo.com.