Elevate Your Brand: Mastering Your Purple Squirrel Persona
60th Edition of "Be Invaluable w/ Christine" Newsletter

Elevate Your Brand: Mastering Your Purple Squirrel Persona

I see you. ? You've been very successful and now you're stuck.? At least that's how it feels. ? It’s not a great feeling.???

You're a leader and an expert, and I also like to think of you as a purple squirrel.?

What's a purple squirrel?

The purple squirrel of my past was that perfect candidate the hiring manager wanted to fill their job opening.??

My new definition of the purple squirrel is YOU.? There’s no one else quite like you.? The economy, businesses and our communities need you now more than ever.? The labor market is bizarre now and believe it orn not, employers are having a hard time hiring.?

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If I’m a hiring manager with a job opening, I have a problem I need you to solve.? I need you to make my team to make it better.? Hiring managers like many of us have a short attention span, and need to know as soon as possible, how can you make my job easier and solve problems?

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This is where you as the purple squirrel can save the day.? Using your unique skills, you bring value to your next boss and solve the problem.

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If you’re a job seeker, do you know what makes you a purple squirrel??

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If you’re currently working, are you fulfilled and using your purple squirrel powers instead of being stuck in the comfort zone?

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Not sure if you’re a purple squirrel?? You definitely are, because there’s no one else like you.? We need you to share your inner purple squirrel in the world of work to make life better.? Plus, when you share? you, you’re also fulfilling your purpose.? What’s not to love?

How do we make this happen?? As a purple squirrel, you are a hidden treasure, waiting to be found.? You get found by having a real, genuine, sincere LinkedIn profile that reflects you.? You are irresistible & memorable, and your LinkedIn profile needs to be as well.? It needs to convey your story & brand.? It’s not just about key word optimization.? It’s about sharing your brand story; talking in your voice, so we can really hear you and see you.

I see you.? Now let’s see you in your profile.? DM me to get my candid assessment of your LinkedIn profile.? I typically get paid to do this, however since you’re reading this article, I’ll give you a complimentary slot in the next week.



P.S.? Master your executive presence and be confident in your brand while doing outreach.? How? By watching the replay of an extremely popular 20-minute training I did last week.? Uncover the secrets that only the top 10% of executive leaders know. Don't miss out on an easy to implement outreach plan while upleveling your brand and presence.?


When you tune in to this LinkedIn Live, you’ll get:

??My 8 components of successful cold outreach

??At least 3 tech tools you can leverage

??How to measure and manage all job search outreach

It will be a short & sweet value packed 20 minutes to help you fully utilize your connections.

See you TOMORROW, 11am CST sharp!


Richard Saling

In-house full-stack CMO. Fractional Chief Marketing Officer. Passionate about assisting American Families, Entrepreneurs, and Businesses achieve more cash flow.

8 个月

I'm more familiar with Purple Cows, as described by Seth Godin.

Dory Caplin

Community Outreach, Healthcare, Marketing/Sales (includes sponsorships)/Business Development/ ?Networking to Amplify Your Brand?

8 个月

I used to search for words to describe those “unique qualities” for myself such as out-of-the box thinker, or innovative persona, creativity off the charts…now I can simply use the word purple squirrel and sum it up to, there’s just no one else just like me.

Clare Price

B2B Companies Needing a True Marketing Reset | Partner of EOS? Worldwide | Fractional CMO for manufacturing, SaaS and professional service companies.

8 个月

Perfect analogy CHRISTINE (Executive Career Coach) KIDDER GRAVES. The purple squirrel stands out in a good way when the focus is on sharing your gifts: "We need you to share your inner purple squirrel in the world of work to make life better.?Plus, when you share?you, you’re also fulfilling your purpose." I'm going to look for purple squirrel qualities in those around me!

Cindy Skalicky ??

Professional Speaker | Author | Training F250 Leaders in Science & Tech | Helping You Tell 'Stories that Stick' w/ Confidence that Captivates. Become a top 5% Leader in Exec Comms.

8 个月

The TRUTH in this piece is so valuable CHRISTINE! Kudos to you for sharing this.

Mark Fewsmith

10x Business Growth: Multiplying Revenue by Mastering Targeted Outreach & Messaging for Your Most Lucrative Clients

8 个月

I really like the Purple Squirrel concept, "It’s about sharing your brand story; talking in your voice, so we can really hear you and see you." Truth!

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