Elevate your Brand this Autumn with Images that Connect with your Audience

This is the season rich in vibrant colours and full of abundance with the ripening of produce from the harvest. It's when days start and end with that golden glow, with the sun lower in the sky and the light soft.

It is also the season of change with the falling leaves from the trees, signifying letting go of the old to make way for the new. For this reason some relate it to courage, to make decisions to move on from the old and venture into the unknown.

September is often seen as the second 'new year' too. A fresh start with getting back to school, back to business, back to you!

No surprise that this season is one of the best to capture your brand images and create visuals that are appealing both with their vibrant look and messaging. Autumn is particularly good for those that help people embrace change and create transformations, as well as those that are natural and ethical.

Here we will share ideas and inspiration to create your perfect brand shoot experience this Autumn. There are plenty of opportunities to get creative with seasonal visuals that will warm your audience to you and develop that all important connection

VIBRANT COLOURS

Capture the true seasonal vibe in woodland locations where leaves of the trees are rich with deep yellows, orange, reds and golden browns. Whilst the tones of the warm yellows and orange signifying optimism, the rustic browns make us feel safe denoting stability and comfort. The touches of green that are still present mean health and wealth. The magical combination of complimentary tones gives that feeling of warmth which is perfect for many brands wanting to appear approachable and welcoming.

This backdrop creates beautiful images adding warmth to your skin tone. Another reason they are perfect to have in your portfolio of brand images.

JOY OF OUTDOORS

So many opportunities to show happiness from crunching through fallen leaves to enjoying a camp fire. You can share your inner child with leaf throwing too. An image that can be a scroll stopper, sharing fun times and memories.

For many, nature is their happy place and images of it's natural beauty at this time of year, will make your audience feel good and grounded. This style of imagery is very relatable and will resonate, helping to build those all important relationships

RUSTIC BACKDROPS

This time of year provides the perfect background for lifestyle images of holistic or natural based products. Particularly woodland nature areas which can add warmth and support the messaging of the products. These nature locations can also work brilliantly for creating visuals for messaging on sustainability. Capture images with eco friendly materials in these settings to bring these values to life

WARMTH OF INDOORS

Certain indoor venues can create that beautiful autumn glow too to feel relatable for the season. Look for richly coloured decor with rustic tones that can replicate the autumn vibe of the outdoors. Coffee shops where you can cosy up to a pumpkin spice latte or hotel communal areas can be good places to look for these gems

COSY TIME

As the days grow shorter and evenings cooler, capture the warmth of cradling a hot mug of chocolate, snuggling under blankets or in comfortable loungewear at home. A great way to show a more personal side of your brand which will be warming to others. It will show your human and approachable side too.

GET SPOOKY!

Embrace the Halloween celebrations and create some quirky images with this theme. Most relevant to product based businesses where you can link them to this event and have some stand out promotional material

FOOD GLORIOUS FOOD

Demonstrate the fruits of your labour and the idea that you are providing in abundance by shooting brand images in an apple orchard, a vineyard or pumpkin patch. Harvesting images work well here with baskets full of freshly picked apples and pears; or crates of squash and leaks. All powerful visuals for the richness of this season

Where food is important to your brand or service, ensure your images are current with seasonal favourites such as pumpkin, cinnamon and apple. Wholesome, warming dishes such as pies nod to all the right flavours of this time of year.

As you can see, this is a wonderful season where you can create a wide variety of images that will appeal to your audience. You will not only be relatable and in tune with current times, but have visuals that are inspiring in their messaging and scroll stopping with their visual appeal.

If you'd like to chat through how Autumn brand images can elevate your business, feel free to book a complimentary, no obligation, Connection Call HERE

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