- How have you seen/experienced the role of B2B marketing evolving in your organization as a result of recent pressures?
- What does your effective B2B account based marketing strategy look like?
- How will you know if your B2B email marketing strategy is successful?
- How are your marketers working to develop a marketing strategy that caters to the modern B2B customer with more choice and access?
- Which milestones will have the most influence on your decision regarding when to plan participation at in person B2B events?
- To which extent will inbound marketing techniques be part of future marketing strategies for your B2B company?
- Does your organization have plans to adopt multiple, specific B2B selling websites for your products/services?
- If your customer strategy leads to the creation of a B2B loyalty program, upon what structural model will you build your program?
- Does your organization have B2B systems that emphasis on e service quality?
- What critical success factors for deploying service oriented strategies in your B2B have been identified?
- Does your organization have a transactional website for B2B sales?
- What is the role of digital marketing in your organization to attract new B2B customers?
- Is using search engine marketing right for you as a B2B organization or is it for online commerce?
- What is the role of organization generated content in B2B digital marketing context?
- Where can website optimization and personalization influence B2B marketing and help drive business impact?
- How does B2B customer value influence international market entry strategies for your organization?
- Does your organization currently utilize B2B reviews as part of its marketing mix?
- Did your B2B organization shift paid advertising dollars to content marketing in the last 12 months?
- What metrics does your organization use to measure success in B2B commerce?
- Given that B2B marketing has evolved, what tools and strategies should find their way into your B2B marketing playbook?
- How does your organization attract B2B customers and what kind of tools do you utilize?
- Does your B2B organization outsource any content marketing activities?
- Can a freemium strategy work for your B2B marketing?
- With content marketing being relied upon to do more and more heavy lifting for B2B demand generation, how does anyone know your content marketing exists?
- What IT systems do you have now and what do you plan to integrate in 3 years time, into your B2B commerce landscape?
- How is your B2B marketing strategy different from a consumer marketing strategy?
- How do you capitalize on every opportunity when lead generation is your number one marketing challenge?
- Is your digital advertising strategy optimized to succeed in the modern B2B marketing environment?
- How do you elevate your B2B marketing strategy?
- Which platforms does your organization use as a channel for B2B marketing?
- Does loyalty marketing work in your B2B world, with its one to one service, dedicated account managers and well resourced CRM programs?
- How do you reconcile your brand strategy with ongoing changes to business strategy?
- Can your B2B strategy use the same customer experience strategies as B2C?
- What is the size of the B2B ecommerce market and what new buying trends have you noticed?
- How does an effective B2B lead generation strategy turn more leads into more customers, faster?
- What are the benefits of account based marketing for your B2B company?
- How is your B2B organization managing marketing data strategically and operationally?
- What customer satisfaction factors do B2B millennial customers consider important when doing business with your organization?
- What are the main characteristics of your B2B marketing communications and how does it differ from B2C?
- How can IoT and big data be used to develop strategic B2B marketing activities to add value to customers?
- What are the characteristics of other organizations that have adopted B2B eMarketplaces?
- What impact has low attention and screen fatigue had on your B2B marketing plans for this year?
- Does your top management have positive attitudes towards B2B ecommerce?
- What will be the key business models for B2B monetization in your leading target industry?
- How does the B2B customer service process change along with the introduction of Ecommerce?
- What are the best practices for improving the B2B lead management process, including developing and growing a strategic account based marketing program?
- What are the more effective strategies in B2B marketing or selling to government?
- Does your organization use Ecommerce technology for B2B procurement?
- How do your organization's marketers use intent based marketing in B2B?
- Your B2B SaaS organization is focused on converting new leads and closing them into customers, what are you doing to retain customers once they sign on?
- When and how do you use each channel within a B2B influencer marketing context?
- How can B2B sales and marketing teams leverage product reviews in their own efforts to accelerate the pipeline and close more deals?
- What is premium content and how do you use it in a smart B2B marketing strategy?
- How is your organization planning for the future in terms of utilising B2B Ecommerce tools?
- Will influence be random or will it be nurtured, amplified and targeted to produce brand awareness and lead generation outcomes your B2B marketers are after?
- How is your organization planning for the future in terms of utilising B2B e commerce tools?
- What level of maturity do you have in your B2B integration platform?
- How do you raise awareness among the direct customers of your organization while still keeping good relationships with your B2B customers?
- When your organization moves to B2B digital payments, is your risk plan updated?
- Are there certain technologies that your B2B marketing team should have?
- In B2B marketing especially, do you know what each persons role is in the buying process?
- Does your B2B organization use metrics to measure content performance?
- In a B2B marketing scenario where your decision maker is not an individual and a group, how do you achieve a level of personalization?
- How should your B2B email marketing be managed to increase the conversion rate?
- What is the impact of IT on your relationship marketing practices in your B2B context?
- Which approaches will your organization use for all forms of B2B integration, including SOA, cloud APIs and EDI?
- Which B2B trade shows have proven to be the most effective (in ROI)?
- Does your B2B organization use traditional paid advertising in addition to content marketing?
- How do you generate B2B leads via content marketing strategies?
- How can your B2B marketing remain resilient during the pandemic?
- How does an API First strategy for partner integration help you build deeper B2B relationships and thrive in the digital economy?
- How can your B2B organization serve low resource business customers in emerging markets in an efficient and profitable way?
- What is the future of content syndication as a B2B marketing tactic?
- What are your organizations plans to adopt product merchandising features/functionalities across the digital channels you control specifically for B2B selling?
- When will your B2B consumers consider access to product via an API a minimum requirement?
- How often does your B2B organization personalize media and what impact does it receive?
- How do you adapt digital marketing to a B2B strategy?
- How do you structure your B2B content marketing plan?
- How and why are podcasts used as a marketing tool in a B2B setting?
- What will be the best way for providers of B2B services to market to you in the next 3 to 5 years?
- How will you realize value from new and emerging B2B platform based opportunities?
- What documentation do you have describing your account setup and onboarding plan?
- How will emerging B2B ecommerce sites change global sourcing practices?
- When you use B2B buy side ecommerce systems in the supply chain, how does it affect financial performance?
- How has the monetization strategy of your B2B evolved over the years?
- What are the B2B IT and business capabilities in your cloud platform ecosystems?
- What are the B2B lead generation strategies that you should be using?
- How does your B2B company utilize a multi branding strategy and how are the brands managed?
- How has your organizations overall budget for B2B integration technologies changed over the past three years?
- Do you plan to move to a single digital platform to manage both B2B and B2C digital sales?
- Is there adequate IT expertise in your organization to carry out the B2B initiatives?
- Does your organization have access to competencies and assets of related organizations either owned outright or through strategic partnerships and alliances?
- Does your organization have a content marketing strategy?
- How do you create economic and strategic value for your B2B customers?
- How is culture a factor in implementing a successful CX strategy in your B2B environment?
- What strategies and tactics are your B2B marketers using to generate higher quality leads?
- Is end to end management of the customer experience important for a your B2B organization?
- What do you measure in customer retention?
- What is the impact of strategic supply chain flexibility on customer retention in your B2B segment?
- Do marketing and sales have a common set of KPIs that they both use to measure success?
