?? Elevate Your B2B Game: Precision Marketing & AI-Driven Strategies in Healthcare

Welcome to Marketing Sphere Insights, a Clarity Quest newsletter focusing on B2B marketing and leadership with a bent towards healthcare and biotech.

3 LinkedIn full-funnel marketing techniques that drive conversions

Author: Marla Sokolowski

LinkedIn is a B2B marketing powerhouse, offering unparalleled opportunities for brands to connect with a professional and engaged audience. But to harness its full potential, marketers must think beyond sporadic campaigns and one-off ads and toward LinkedIn full-funnel marketing strategy.

This strategy addresses every stage of the buyer’s journey: awareness, engagement, and conversion.

Check out the three top tips from our health tech and life sciences marketing agency to help you leverage LinkedIn Ads to speak effectively to each phase, read to the end for a bonus tip!

AI prompts for better B2B customer journey mapping

Author: Melanie Hilliard

If you do a Google search for how many marketing touchpoints it takes to make a sale, the results would have you believe seven or eight is the lucky number.

However, I’ve yet to meet a B2B marketing leader who’d hang their hat on such a low number.

Based on my non-scientific survey of B2B leaders who have engaged our team for marketing services for contract research organizations and healthcare software marketing of complex technology products with sales cycles upwards of nine months to two years, the answers varied widely but landed, on average, at least 4x more than what the top Google results claim.

Some even admitted they couldn’t say with certainty, but it was a lot. The truth of the matter is that it’s just not that simple.

Enter the customer journey map.

Precision marketing in life sciences: How to create hyper-personalized B2B marketing campaigns

Author: Rayna Southart

Precision marketing in the life sciences represents an opportunity for organizations to take a different, more thoughtful approach to their marketing campaigns.

As this sector becomes increasingly competitive and complex, the need for targeted, data-driven strategies has become paramount. So, how can life sciences organizations implement hyper-personalized marketing campaigns that address the specific needs of diverse stakeholders? Read on to find out!

What is newsworthy content in healthcare technology and life sciences

Author: Linda Healan

When was the last time you took a moment and visited your favorite news source? If you haven’t had a chance recently, I implore you to visit some of our team’s favorites, including HealthLeaders, FierceHealthcare and Modern Healthcare.

While you’re reading through the stories and imagining your company being featured, analyze how often that outlet posts stories a day, on what topics, and how they talk about the companies they feature. Knowing these things can help you understand what the media is currently covering.

What constitutes newsworthy content and what doesn’t? Key characteristics to creating a newsworthy story!

Time to Stop Starvation Marketing

Author: Swaay.Health Marketing Community

"According to Christine Slocumb, too many health tech companies deprive their marketing department of the resources it needs to succeed. This practice of starvation marketing leads to stunted growth."

Do you agree? Watch the interview here ??

We're so glad you stuck with us to the end! It's a great moment to explore what our marketing team can offer your organization and we can't wait to connect. Don't hesitate – reach out to us today and let's start your transformative journey!