Elevate Q2 Performance with INFUSE Insights

Organizations are experiencing the most significant technological shift in decades.

AI, low-code/no-code, among other innovations, are fundamentally changing how companies allocate resources and buying groups decide on purchases.

Navigate this shift in buyer behavior with this month’s data-driven strategies.

In our second INFUSE Insights webcast, we discuss this transition and explore strategies for organizations to win the hearts, minds, and budgets of their defensive buyers — including the shift to multi-threaded sales, hybrid funnels, and dynamic demand programs.?

In this webcast, Scott Vaughan , Leslie Cocco Alore from Ivanti , and Kerry Cunningham from 6sense explore:

• B2B buying group expectations, preferences, and processes
• How revenue and GTM teams choose and execute the right mix of models, plays, and motions to meet the changing purchase process
• The content, channels, organizational structures, and lead-to-revenue models necessary to engage buying groups

Lead nurturing is a vital aspect of B2B marketing strategies that both educates and provides prospective buyers with value. This guides buyers toward a purchase while fostering long-lasting relationships.

To effectively reach and engage prospects, organizations must diversify their channels. Although email remains the most popular choice, it should be supported with other channels to connect with buyers where they are in their journeys and on their preferred platforms.?

Read our article to discover the importance of diversifying B2B lead nurturing strategies and tactics for reaching buyers beyond the inbox.

Prioritizing original, high-quality content over quantity is pivotal in enriching the buyer's journey and facilitating sales efforts.

B2B buyers contend with a constant stream of vendor content, more so with the widespread integration of AI.?

Therefore, it is imperative to create content that is demand-ready, actionable, and relevant to enable your buyers and stand out.

Read our guide for in-depth insights into content planning, production, and optimization to craft and optimize content to enhance ROI and performance.

Facilitating the buyer’s journey now involves more channels than ever before.

Prospects freely navigate touchpoints and stages of the buyer's journey according to their unique preferences — businesses need to be ever-present across their preferred channels to consistently drive engagement.

Read our article to discover omnichannel best practices and 5 steps to creating a compelling omnichannel presence.

Thank you for reading!

We hope you find this month’s strategies valuable for boosting your performance.

You can find more insights on the trends shaping demand generation this year on the Outlook 2024 hub.?

See you next month,

The Content Team