Elevate News & Views #4: What's in store for the events industry, changing the game for the Beauty industry and unlocking brand insight at events

Each month we will be sharing the most relevant industry updates and Elevate news in one round-up newsletter, to help you stay up-to-date with all things experiential marketing!

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Experiential Marketing: How it's changing the game for the Beauty industry

In such a tough industry, it's simply not enough to advertise your products and hope that consumers make a purchase. With so many options available, it takes more than an ad campaign to stand out... Enter, experiential marketing. By creating immersive experiences, you can build a loyal customer database and drive sales.?

Learn more here .

What's in store for the Events industry?

Nobody can predict the future with absolute certainty, but we're able to make informed predictions based on current trends and data. Looking ahead, we've gathered some of our predictions for the industry to shed some light on the type of activations we're expecting to see in the future.

Find out our predictions here .

Unlocking brand insight at live events

There’s value in events, but as an industry we’re lacking the measurement tools to evaluate and prove this value. It’s a struggle to get comparable data to show spend, value, and prove ROI or benchmark live brand experience versus other marketing output. In 2019, we saw this issue. we heard the frustrations from our clients, and we began planning the solution.?

Discover more here.