Elevate Marketing Effectiveness at Scale

Hey! ??

As we start the new year, we’re excited to share that we’ve united under a single name: Brainsuite. Previously, aimpower referred to our company, while Brainsuite described our product—now, they’re one and the same.

What does this mean for you? Simply put: nothing changes in the way we work together. You’ll continue to receive the same services, tools, and support you rely on to drive success.

Brainsuite reflects the seamless connection between our vision and the solutions we deliver to help you elevate marketing effectiveness at scale. This is a name change, not a change to our commitment to your success.

We’re excited to continue our journey together under this new, unified identity.

Peter Krause

Co-Founder & CEO Brainsuite

Topics of this month

• Advice – Your Synthetic Expert ??
• Navigate and Compare Assets with Ease ???
• The Science of Shelf Success ??
• Upcoming Webinar: Predict and Improve Your Creative ROI ??
• Our Industry News for You ??
• The Brainsuite Brandcast ??

Meet Advice – Your Synthetic Expert for Elevated Creative Performance ??

We're excited to introduce Advice, your Synthetic Expert built on real-world expert knowledge. Designed to help you refine and optimize creative assets, Advice delivers:

?Actionable recommendations based on neuroscientific insights.

?Tailored advice for ads, social media visuals, and more.

?Proven insights from hundreds of thousands of top-performing assets.

With Advice, you gain the expertise of seasoned professionals—made accessible and scalable to fit your workflow.

Currently available for static assets, video optimization is launching in spring to unlock even more potential.

Learn more about Advice at Brainsuite Academy.

Navigate and Compare Assets with Ease

Making informed creative decisions is now faster and simpler. Our latest platform update enhances navigation during briefing and reporting, so you can stay focused on what matters.

Key updates include:

• Single-click navigation for effortless transitions
• Quick comparison of asset variations without losing context
• Clear thumbnails with asset names for easy identification
• Streamlined workflows for faster insights

These updates replace dropdown menus to save you time and help you make confident, data-driven decisions.

Visit the Brainsuite Academy for a detailed walkthrough and best practices.

The Science of Shelf Success

Discover how AI is transforming shelf performance. Recent research shows:

• Aligning product placement with natural eye movement patterns increased attention by 10%, driving a 5% sales uplift.
• For one retail partner, this resulted in $21.42M in annual revenue across 500 SKUs in 1,000 stores.

Even better? AI support reduces decision-making time from 12 hours to just 1.2 hours—freeing up your team to focus on strategy.

Learn how leading brands are applying these insights to enhance shelf impact and drive growth. ??

What Neuroscience Reveals About Consumer Choice

Upcoming Webinar: Predict and Improve Your Creative ROI?

?? February 4th, 2025 | 10:00 (GMT+1)

Join us for an interactive session to learn how to:

• Grab audience attention at the right moment
• Evoke emotions that build deeper connections
• Deliver clear messaging for lasting impact
• Strengthen your brand identity for long-term growth

Register today to see how AI can optimize your creative process and deliver measurable results.??

Webinar: Predict and Improve

Looking for more insights? Here are some industry news we found that you won’t want to miss.

?? TikTok Crisis Tests Brand Strategies

The platform's recent 12-hour outage, triggered by U.S. government pressures, has sent shockwaves through the advertising world. With $11 billion in projected 2025 ad revenue at stake, brands are rapidly adapting strategies while monitoring the platform's uncertain future. Read the article here.

?? Product-Led Campaigns Drive Success

WARC Creative's latest report highlights how brands like Heinz and Mercado Pago are achieving success by placing products at the core of their campaigns, driving sales while building long-term brand equity. Read the study here.

?? Marketing Predictions Shape 2025 Strategy

From AI ethics becoming a brand priority to evolving in-game advertising, eMarketer's latest forecast reveals key shifts in the marketing landscape. Read the full report here.

Listen Now: The Brainsuite Brandcast

Explore our latest Episode #3 of Brainsuite Brandcast, where we uncover how neuroscience and category management can transform shelf performance and drive sales.

New episodes of Brainsuite Brandcast are released regularly, offering expert perspectives on marketing effectiveness, consumer behavior, and AI-driven innovations.

Available now on your favorite podcast platforms. Listen?here ??

Brainsuite Brandcast

Thanks for joining us this month. Let’s keep shaping the future of marketing together.

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