Elevate and Celebrate: Women's Guide to Co-Marketing During Shameless Promotion Month

Collaborative Publicity Tactics for Women Entrepreneurs

Shameless Promotion Month in September offers an excellent opportunity to highlight and support women-owned businesses in creative ways. Here are some innovative ideas to showcase these enterprises:

Digital Spotlight Series

1. Virtual Business Crawl Create an online "tour" of women-owned businesses, featuring short video introductions from each owner. Provide exclusive discounts or offers for participants who complete the virtual crawl, creating an interactive and engaging experience.
2. Interactive Business Map Develop a digital map that highlights women-owned businesses in your area or industry. With pop-up information, direct links to their websites, and purchase options, this interactive tool can drive traffic to these businesses while offering a fun exploration for users.

Call To Action: Partner on Women's Small Business Month Project!!!

Partner with Smart Women Partner & Grow Rich on the collaborative publicity project it is putting together for Women's Small Business Month (Oct.) that also ties into Self Promotion Month (Oct.). The goal is to bring together 100 women from each US region and select countries to engage in mass interviews in real time as part of a LinkedIn Audio Event series.?Events will take place until Oct. 31. We will engage in speed partnering Oct. 30 and 31 to close out the month. We need 10 partners/ambassadors per US region, Canada, UK, etc., ASAP. Read the exciting details by clicking on the article below.

Collaborative Marketing

1. Product Bundle Collaborations Curate themed product bundles featuring items from multiple women-owned businesses. Market these limited-edition bundles as exclusive Shameless Promotion Month offerings, allowing businesses to cross-pollinate audiences and boost sales.
2. Cross-Industry Partnerships Pair women-owned businesses from different sectors to create unique, collaborative events. For example, a women-owned bakery could team up with a bookstore for a "Books and Bakes" promotion, offering sweet treats with reading recommendations.

Social Media Campaigns

1. #WomenOwnedWednesday Challenge Encourage your followers to support women-owned businesses every Wednesday throughout September. Use a branded hashtag like #WomenOwnedWednesday to track participation and feature customer stories, reviews, and purchases across social media.
2. Instagram Reel Relay Organize a chain of Instagram Reels where each woman business owner introduces herself, then "passes" the spotlight to another. At the end of the month, compile the Reels into a single, inspiring video showcasing the diversity and success of these enterprises.

Community Engagement

1. Women's Business Mentorship Program Launch a mentorship initiative that pairs experienced women entrepreneurs with emerging business owners for a month-long program. Share their stories, challenges, and lessons learned, creating a ripple effect of support within the entrepreneurial community.
2. Pop-Up Marketplace Organize a virtual or in-person pop-up market featuring women-owned businesses. Complement the shopping experience with workshops, discussions on entrepreneurship, and networking sessions to create a holistic event supporting both consumers and businesswomen.

Innovative Content Creation

1. Podcast Takeover Series Partner with popular podcasts to feature women business owners as guest hosts for special episodes. Each episode can dive into the entrepreneurial journey, providing listeners with insights and inspiration from these successful women.
2. Augmented Reality (AR) Shopping Experience Develop an augmented reality app or shopping feature that allows customers to "visit" women-owned stores virtually. This immersive experience could highlight their products and services while offering a tech-savvy twist on online shopping.

By implementing these outside-the-box strategies, you can elevate women-owned businesses during Shameless Promotion Month. Fostering collaboration, engaging communities, and incorporating tech innovations will not only maximize visibility but also create lasting connections that empower these businesses long beyond September.

About Jerrilynn

Jerrilynn B. Thomas is a LinkedIn collaborative marketing strategist specializing in working with B2B female coaches and consultants who promote their services through a diverse array of channels, including books, events, VIP intensives, podcasts, speaking engagements, courses, and membership sites. Jerrilynn's expertise lies in guiding these professionals to expand their reach by cultivating a broader female audience for their exclusive offerings on LinkedIn by facilitating strategic co-marketing partnerships with their complementary female connections. E-brochure