Elevate Accountability to Hit Your Year-End Goals

What’s your initial reaction when you hear the word “accountability”??

It’s no secret that accountability is important in business. However, it often has negative connotations.?

Research shows that people typically perceive accountability in one of two ways:?

• Threatening
• Challenge-worthy

According to Harvard Business Review (HBR), when leaders take the first approach to accountability, their culture is often fear- and blame-based.?

When accountability is perceived as an opportunity to grow, however, performance, learning, and well-being all improve.?

In this edition of Leadership Lab, learn strategies for elevating accountability to help your team hit their goals this year.?

The Big Idea

Accountability should be seen as a positive force for growth and improvement, not punishment.

Key Takeaways

• Punitive accountability creates a blame culture and discourages ownership.
• Accountability should be clear, consistent, and focused on improvement, not just reprimanding mistakes.
• Unfair or biased accountability systems erode trust.
• Clarity is paramount in setting expectations.
• Cultivating psychological safety is crucial for fostering a culture of accountability.

Misconceptions About Accountability

Accountability is often associated with punishment.?

If an employee doesn’t do their job—or does it incorrectly—they’re held accountable through punitive measures.?

However, accountability doesn’t have to be punitive.

Harvard Business School Professor and Teamraderie Advisor Amy Edmondson defines accountability as “psychological ownership.”?

Accountability in the workplace is a commitment to achieve an organization’s goals and hold oneself to the company’s standards. While this often involves leaders holding team members accountable, it’s just as important—if not more so—for every employee to hold themselves accountable by taking ownership of their actions.?

The problem with the punitive approach to accountability is that it ultimately discourages ownership and fosters a blame culture.?

If you want to achieve your goals, accountability must be productive. A culture of fear, threats, blame, and punishment will ultimately distract you from your objectives and prevent employees from feeling safe to take ownership of their actions.?

That said, here are some tips for elevating accountability at your workplace.?

Tips on Elevating Accountability

1. Evaluate Accountability Systems for Bias

Research published in HBR revealed that when accountability systems are perceived as unfair and biased, people are almost 4x more likely to withhold or distort information.?

This makes sense—if your team doesn’t trust that they’ll be treated fairly, they’re going to do everything they can to mitigate the risks to themselves.?

According to HBR , organizations often implicitly prefer certain groups in their accountability systems. Even if your accountability system isn’t explicitly biased, it’s a good idea to ensure that there aren’t implicit issues hindering accountability at your organization.?

HBR recommends asking questions such as the following:

• Who can access desirable opportunities??
• Are there any existing expectations about who is likely to succeed or fail??
• Is everyone able to contribute thoughts and ideas??

Consider implementing an anonymous survey that evaluates employee perceptions of accountability at your company or in your team. This can highlight potential issues that you might not have considered.?

2. Encourage Individual Accountability

Research from Gallup shows that top-down approaches to accountability often fail to achieve their desired outcomes.?

While some top-down accountability is necessary, it’s important to cultivate a culture of accountability.?

• Clarity: Clearly define employee expectations.?
• Goal-setting: Help employees set and achieve measurable individual goals.
• Updates: Keep employees informed on information relevant to their goals.
• Employee development: Provide learning and growth opportunities.
• Recognition: Celebrate and recognize employee accomplishments and successes.?

Feedback and follow-through are vital to cultivate this culture.?

It’s important to provide this feedback in a timely and compassionate manner. According to the Gallup article, neglected employees aren’t typically very motivated, whereas employees who feel cared for want to come through for their team.?

3. Change the Goal of Accountability

Too often, the objective of accountability is to reprimand an employee for a mistake. Even attempts to get an employee back on track can come across as blaming.?

It’s important to start by considering the objective of accountability in your organization.?

Consider: When you have accountability conversations with employees, do you approach them from the perspective of “you did something wrong” or “let’s discuss how you can grow from this”??

As HBR puts it, the objective should be restoration, not blame.?

It’s important to keep in mind that there might be things you could have done differently to increase your employee’s chances of success. Failure typically doesn’t happen in a vacuum.?

Check-in with yourself first by asking the following questions before approaching the other person:?

• Was I clear about my expectations??
• Did I offer help or build a plan of action with my employee??
• Have I taken the time to review processes to see if they need improvement??

This might reveal areas in which you could have helped your team member succeed. When you hold yourself accountable as well as your team members, you build trust and help increase psychological safety.?

On a similar note…

Be Clear About Expectations

As was briefly mentioned above, clarity is vitally important.?

Holding employees accountable isn’t likely to produce the outcomes you’re hoping for if you’re holding them accountable for something they didn’t know they were supposed to do.?

Unclear instructions can lead to years of unknowingly incorrect practices by employees.?

HBR provides a key tip for clarity: keep instructions adjective-free.?

For example, consider the following sentence: “I need this done in a timely manner.”?

The term “timely” will mean different things to different people. In this situation, clear expectations haven’t been set, and attempts to hold employees accountable might result in frustration.?

Instead, provide a clear timeline for when you want a task to be completed. Clarity in advance will also give team members a chance to let you know whether it’s feasible to complete the task in the allotted time.?

Create Psychological Safety

Finally, and perhaps most importantly, cultivate psychological safety in your team.?

It’s often incorrectly assumed that psychological safety and accountability conflict. This misunderstanding is due to a misconception of psychological safety as “comfort.”?

Psychological safety is the ability to take interpersonal risks without fear of punishment. This pairs incredibly well with standards, ownership, and accountability.?

When employees know the limitations and boundaries they aren’t allowed to cross, they feel safer taking risks within those constraints.

According to Edmondson’s research , problems arise when psychological safety and performance standards are out of balance:

• Apathy zone: Low psychological safety, low accountability. Workers tend to be disengaged and reluctant to speak up, resulting in stagnation and low innovation.
• Comfort zone: High psychological safety, low accountability. Workers feel comfortable speaking up and taking risks, but there’s a low sense of ownership over outcomes.
• Anxiety zone: High accountability, low psychological safety. Employees feel uncomfortable speaking up because they feel they’ll be punished for doing so.
• Learning zone: High accountability and high psychological safety. Employees feel safe speaking up and taking risks while taking ownership of their actions

The learning zone, where psychological safety and accountability are both high, is what leaders should strive for.

Here are four ways Edmondson recommends enhancing psychological safety in the workplace:?

• Solicit critical feedback: Ask for feedback, accept it with an open mind, and—if you agree—make changes. If you disagree, try to find an area of agreement to acknowledge while explaining why you have a different understanding.?
• Give employees praise: Reward and recognize positive behavior. When you continuously acknowledge the good work employees are doing, you’re more likely to create a culture where employees take ownership of their individual failures.?
• Provide constructive criticism: When an employee makes a mistake, let them know with the purpose of helping them grow from the error.?
• Guage the impact of your criticism: Consider the effect your criticism is having on your team. If there’s a better way for you to say something, learning to say it that way will benefit you both. Sometimes this requires more compassion, but it can also require more directness.?

Notice the similarities between each of these points and the earlier suggestions on increasing accountability.?

When you take a punitive approach to accountability, it might be difficult to cultivate psychological safety. However, when you treat accountability as ownership, psychological safety and accountability go hand-in-hand.?

Does This Mean You Should Never Fire Anyone?

Sometimes firing people is inevitable.?

You should always strive to help your team succeed, both for their sake and the company’s—after all, turnover is costly. However, in some situations—whether due to organizational changes, the employee’s actions, or some other reason—your team member needs to be let go.?

Nonetheless, it’s important to do so with compassion.?

According to HBR, the most important factor to consider when firing someone is how they’re treated during the process.?

Click here to read the full HBR article, which contains 10 tips on how to fire an employee with compassion.?

Balancing Accountability and Risk-Taking

On September 20th, we’re hosting a conversation with several thought-leaders about striking the balance between accountability and innovation.?

These esteemed guests include:?

• Harvard Business School Professor Amy Edmondson
• Walmart Chief People Officer Donna Morris?
• Workday Chief People Officer Ashley Goldsmith
• Mastercard Chief People Officer Michael Fraccaro

Click here to register for this free, virtual conversation.?

Plus, the first 500 registrants will get a free copy of Amy’s book, Right Kind of Wrong.?

Don’t miss out on this important discussion!?