??The elephant in the room...

Let’s face it. Things are a LOT weird right now. 

Unless you are completely checked out from all forms of media, you are receiving a flood of messages about COVID-19 right? 

 Some entrepreneurs try to ignore it, thinking if they just don’t mention it, somehow, it will fizzle off into the ethers (if only!) 

Others are mounting assaults on it with webinars, impromptu trainings…and one really, REALLY bad subject line that was in incredibly bad taste. 

I won’t mention who sent that one, but it pretty much made my blood boil.

And then…there are those who want to open the conversation, but don’t want to add any more stress or anxiety to anybody’s world.

I guess that’s pretty much where I’m at. 

Because quite frankly, what’s happening now is enough to put the strongest of us into anxiety overload. 

And yes, in the coming days, I predict you’ll see business owners who retreat into what they think is a virtual safe room…in full battle gear…thinking they need to “market distance” everything about their business.

It’s a misguided belief that will instead, put their business into emergency mode, quite possibly for good.

But there are others who understand that this is not the time to go into a complete meltdown.

In your personal life, it’s time to react to the current news by preparing. After all, I’d rather “over-react” by preparing and taking assertive action, then being caught on the short end of the stick. 

I hope you feel that way too and are taking measures to protect yourself and your family.

At ”world headquarters” (also known as our home!) , we are doing our due diligence, exercising social distance, changing travel plans, and continuing to do what I do every single day…support my clients and students by delivering quality training and services…from the safety and comfort of my home office.

And knowing there is always a way...and a reason to find your personal rainbow of hope in every situation. These two sprang to life over my "world headquarters" in Tucson, Arizona.

Because here’s the thing…

Smart business owners and entrepreneurs know this is the time to step things up. Not roll over and give up.

Yes, this may require thinking outside the proverbial box. For example, today I was speaking with someone in a mastermind I participate in…who casually mentioned they had just helped one of their clients transform their upcoming live event—into a VIRTUAL online event for 500.

I suggested they market that particularly valuable service right now—and begin helping those who are in a panic because they can no longer host a live event.

Do you see what that could mean for those she serves? In this case, it could save their business, protect the investment in their event, and still help 500 people who paid and were ready to attend be able to do so online.

AND this service continues to support my mastermind buddy and take care of her family.

That’s a win-win.

And this is just one example. Sometimes the solutions are so close to us, we don’t even see them. 

The point is, there are new opportunities for entrepreneurs to rethink HOW they deliver their products and services, in a way that serves their clients in the safest and most effective way possible.

And, so, where does copywriting and marketing strategy come into this picture?

Here’s another story for you…

I’ve been online since 2004. That means I’ve weathered a few other global events, including the 2008-2009 recession and housing debacle.

I’d only been a freelance copywriter and marketing strategist for a few years at that point. And you know what happened?

I was SO busy writing copy for clients, I had huge financial success…I just put my head down and kept writing. 

Why? Because during tough times (and this is about the toughest right now), business owners and entrepreneurs who are smart…will market HARDER.

They need help finding new pathways, new ways to serve their clients and answer a need, new WORDS to help get their message out.

And that’s where well-trained freelance copywriters come into the picture…providing an in-demand service that is desperately needed, even during crisis times…ESPECIALLY during crisis times.

Along with all the other necessary preparations you may be making right now…you also may discover you have another precious commodity on your hands…

TIME.

??Time to make a decision to prepare yourself to weather any storm life blows in.

??Time to learn a new skill you can implement to serve others, while making a stable income for you and your family.

??Time to get a headstart for the days ahead when things calm down…which they will. 

Time to make a change. Begin dipping your toes in the entrepreneurial waters, so you can control WHERE and WHEN you work.

Use your time, energy, and resources for something good and positive.

Spend time in meditation and prayer for guidance and protection.

Begin practicing a new skill, that can carry you through good times and not-so-good times.

Above all, have faith. Make a commitment to yourself. DECIDE to create more positive thoughts and focus on them every single day. Strengthen your immune system and reduce stress by doing this.

The difference can be profound.

After all, we’re all in this together. Caring, sharing, and supporting. That’s what this is all about.

Stay grounded. Stay positive. Stay safe.

All we have is now…be thankful and share the love.

And don’t forget…

Remember to practice gratitude. Raise the vibration and energy by doing a 60-second sprint of positivity. That means, say simple positive statements to yourself that begin with “I” like this:

I am grateful. I am healthy. I am well. I heal fast. I have super immunity. I always know how to handle things. I make the right choices. I know what to do next. I am peaceful. I can change my old stories to new ones that serve me. I am hopeful. I am ready. I love myself. I am enough. I always find a way. I attract health, wealth, and abundance. I attract ideal clients. I am smart. I am protected. I am well.

Kinda like that! You can make up your own, even write them out so you always know what you’re going to say.

Say it aloud—more than once a day, for at least 60 seconds.  That’s your 60-second sprint!

You WILL feel better. And when you raise your energy, you raise your immunity. ??

I hope this helps you fine your spark of inspiration and comfort. And remember, you're not alone. We can virtually "join hands" and move forward with courage and strength.