Elements of comprehensive revenue strategy

The article intends tell a non-marketing person only the structure & names of elements of the revenue function of the company.

General comprehensive revenue strategy

-       Marketing strategy & marketing plan

(portfolio, pricing strategy, revenue projections, value proposition for user, USPs, market boundaries, market specifications & profile, marketing organogram, marketing SOPs )

-       Marketing risk infrastructure

(SWOT, competition, substitution, obsolescence, regulation, consumer trends, technology, margin trends, value chain trends)

-       Marketing financial strategy

(Revenue function budget, marketing overheads, marketing compliances, marketing cost analysis, marketing cost trends)

-       Market expansion strategy

(new projects, new products, new markets, new geographies, new sales models, exports)

-       Marketing infrastructure

(human resources in marketing, BD & sales & tangible assets & intangible assets, software, tools, training)

-       Marketing soft infrastructure

(software, tools, digital training)

-       Marketing alliances

Revenue partners, vendors, distribution channel management, franchise, license, lease

-       Marketing legal infrastructure

(proposals, contracts, legal vetting of marketing materials)

Other infrastructure    

   Marketing databases, data analytics

-       Call centre, chatbot & other customer engagement infrastructure

-       Brand identity (logo, physical paper works, digital designs, templates, trademarks)

-       Inbound marketing strategy (online & offline)

-       Outbound marketing strategy (online & offline)

-       Go-to-market strategy (for the beginning of Apohan start-up)

-       Funnel & flywheel strategy (for routine)

-       Content strategy

(what to say – the speech/text/core of audio-visuals such as product description, engagement description, credentials, comparison with competitors, user advantages, USPs, user education, testimonials, etc )

-       Communication strategy

(how to say – blog, video, webinar, podcast, post, poll, survey, guide, e-book, brochure, case study, etc)

Online Marketing Strategy       

Search engine marketing or SEM strategy (people should know, use & like your online infrastructure, for further marketing of your service)

Search engine marketing (SEM)

-   Marketing of your all online infrastructure

o   Your site/platform/webapp/e-commerce

o  Solution/software

o  Mobile app

o  Social media presence

o  Presence on non-advertising business related sites/apps

o  Presence of online advertising/marketing sites of such service providers

-   Both organic & paid presence in all above places

“Search Engine Optimization” (SEO)

Part of SEM to achieve better rankings for your website in organic search results.

“Online advertising”

Part of online marketing strategy to advertise in all online media including search engine on payment.

“Search Engine Advertising” (SEA)

Part of SEM focused better ranking or compulsory display or number of clicks or engagement or conversion of visitor or time spent on site or revenue

Warm Regards,

Arun Joshi, Founder, Apohan Corporate Consultants Pvt. Ltd.

ApohanTM

Address:            Office No. 11, First Floor, Shriram Complex, Model Colony Road, Shivajinagar, Pune,       

                             Maharashtra, India -411016 (Landmark – Fergusson College)

Landline:            +91 20  25650005

Mobile:               +91 9810481325

E-mail:               [email protected]

Website:           www.apohanconsultants.com

Connect on LinkedIn

 Company:          https://www.dhirubhai.net/company/apohanconsultants

Company PPT:  https://www.slideshare.net/ArunJoshi38/ma-corporate-mgmt-strategy-  presentation

Source of inspiration to write this article:

(Acknowledgement: The article is inspired from "generosity of free contents" for a layman businessperson of #hubspot (https://app.hubspot.com), for an otherwise finance professional like me. & Shailesh Waghmare, Director Startegy & BD, Apohan)