The Elements of Change: Competitive Rebuild

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Business transformation/change management has taken multiple twists and turns over the last 30 years.? From dealing with globalization, restructurings, business model redux, digitization, technology, innovation, leadership upheaval, and portfolio redesign, change management continues to iterate based on reality.

Where is change management today?

The last 24-36 months have given way to a new transformational initiative – Competitive Rebuild.? A Competitive Rebuild is an enterprise-wide effort to upgrade and shift strategy, direction, product/service offering, talent, and marketplace position in real-time minimizing negative impact.?

?It is based on four principles:

1)??????? A Surgical Framework

A game plan targeting specific areas of the business to address.

2)??????? Agile Leadership

Capable of moving quickly and dealing with ambiguity.

3)??????? Empowered Managers

Knowledge and discretion to execute daily. ?

4)??????? Informed Employees

Strong internal communications emphasizing marketplace, competition, customer trends and expectations to educate the workforce.

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?????? Competitive Rebuilds are the latest in change management initiatives addressing the need for business reformation and organizational renewal at a speed reflecting the nature of challenging, complex brand, financial, and operational viability. ??Strategic communications is critical to success in this regard – even more so than previous corporate change programs.

??????? For Competitive Rebuilds the critical superpower is speed coupled with confidence.?? Communications accelerates organizational learning and behavior via information, context, aperture widening perspective, framed in an open internal environment that encourages dialogue, discussion, and constructive debate. ?Such work is not for the faint at heart. It takes incredible understanding of the organization, comprehension of the workforce, knowledge of the business, experience in opinion-formation and behavior, and an innate curiosity about all things.

??????? Navigating a new future for a company is one of the most exhilarating, challenging, and rewarding professional experiences a communications professional can engage in.? The stakes are high.? The lives involved are real.? The potential is great. Our counsel, advice and solutions are critical.

????????? Despite such an undeniable appeal, there is a downside.? You must be ready.? You must be committed. You must be passionate.? You must curious.

??????? If you can provoke new thinking.? If you can coalesce wisdom.? And if you can increase knowledge, the resilience to change becomes a strength embodied in an authentic, dynamic professional.

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Gary ????

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