Electronic Specifier's Weekly Roundup

How 亚马逊 ’s Project Kuiper is bringing fast and reliable broadband globally

Project Kuiper is the name of Amazon’s low Earth orbit (LEO) satellite network that is hoping to close the global issue of digital divide.

Rajeev Badyal , Amazon’s Vice President of Technology for Project Kuiper comments: “Our goal with Project Kuiper is not just to connect unserved and underserved communities, but also to delight them with the quality, reliability, and value of their service.

“From day one, every technology and business decision we’ve made has centred on what will deliver the best experience for different customers around the world, and our range of customer terminals reflects those choices.”

Find out more here!

福特 launches new all-electric Explorer SUV with digital driving experience

Imagination has created a world-first driving experience for the launch of Ford’s new all-electric Explorer SUV; Ford’s first volume passenger electric car designed and built in Europe.

James Keane , Creative Director, Imagination , said: “When we were asked to support the reveal of the new all-electric Explorer SUV, we knew we had to deliver something that hasn’t been done before, and at scale, in order to create a lasting impact. Our digital launch has demonstrated Ford’s vision for the industry and resonates with its European brand narrative. It's a brand-defining moment for Ford, and we look forward to continuing working together.”?

Peter Zillig , Marketing Director, Ford in Europe, said: “The reveal of the new electric Explorer SUV is a milestone moment in our journey to an all-electric future in Europe, featuring cutting-edge Hollywood-style CGI and a pixel-streamed virtual test drive. It is a one-of-a-kind opportunity for us to create meaningful connections with potential customers.”?

Read the full article here.

embedded world 2023 sees a 50% increase in visitors

Between March 14-16th, 2023, the Exhibition Centre Nuremberg was the hotspot for the international embedded community. Over 950 exhibitors from 44 countries presented their product innovations and solutions at the embedded world Exhibition & Conference.

"We were overwhelmed by the number of visitors," reports Executive Director Benedikt Weyerer . Almost 27,000, which is over 50% more than last year, flowed through the exhibition halls during the three days. Over 40% came from abroad. This result even exceeded the high expectations of the embedded event team.

Find out more here.