Electrifying Logistics & New Aftersales Hubs

While the streets might have been quieter in July, our business continued running in top gear. In this edition, we highlight new strides in innovation, growth, and green mobility - from a cutting-edge marine engine launch to pioneering green logistics to after-sales expansion.

We also celebrate our success in Emiratization and our continuing journey of winning industry awards. Let's get going and explore how we're driving progress, across diverse brands & businesses.

BUSINESS SNAPSHOTS

Al-Futtaim Logistics Leads The Way In Green Deliveries With First Electric Truck

Taking a bold step towards sustainable logistics,

Al-Futtaim Logistics has added a new Electric Delivery Truck to its fleet.

This eight-ton powerhouse, with a range of 250 kms on a single charge, is exclusively run for Al-Futtaim IKEA deliveries and designed to support the brand's goal of reducing carbon emissions by 50% by 2030.

The truck features advanced LFP (lithium iron phosphate) battery technology, known for its efficient energy use and extended lifespan.

By aligning closely with customers' environmental objectives, the company is well on its way to becoming the partner of choice for eco-friendly logistics.

Trade Point Celebrates Expansion With Two New Counters In Dubai & Sharjah

In a strategic move to bolster our leadership across the full automotive value chain, Al-Futtaim Trade Point has unveiled two new counters - expanding our footprint to five locations.

Serving a vast network of independent garages and workshops across the UAE, this expansion highlights our commitment to offering seamless access to top-tier automotive parts and driving customer-focused growth.

Since the opening of these new counters, Al-Futtaim Trade Point has added over 690 garages to the network reinforcing our aftersales market growth.

Groundbreaking V8 Honda Marine Engine Launches In The UAE

Trading Enterprises Honda laid down a marker in the Super Large Engine Segment with the launch of Honda's first V8 marine engine - the 5-litre BF350.

The launch of this game-changing marine engine represents a key strategic move for us as the Super Large segment is primed for growth in the coming years.

Equipped with VTEC (Variable Valve Timing and Lift Electronic Control), the engine delivers top-notch performance and power of up to 350 horsepower.

It also boasts several pioneering smart features such as Cruise Control, Automatic Tilt and BLAST Mode.

Toyota Land Cruiser Prado Swaps The Rugged Terrain For The Stylish City Walk

The Zone by Al-Futtaim, nestled in the heart of City Walk Boulevard, is now showcasing the acclaimed new Toyota Land Cruiser Prado 2024.

Displayed until the 1st of September; off-roading enthusiasts and Al-Futtaim team members are invited to get up-close with the reimagined legendary model, built on the same platform as the Land Cruiser 300 series.

The Zone by Al-Futtaim, located in Building 10, City Walk, is our exclusive automotive experiential hub, featuring a line-up of our most exciting brands, models and innovations throughout the year.

Industrial Equipment Continues Winning Streak With 4 Construction Machinery Awards

Our Industrial Equipment division has once again proven its leadership in the industry, bagging four accolades at the key industry event recognizing trailblazers - Construction Machinery Middle East Awards 2024.

Our electric and innovative portfolio was the stand-out winner across key categories:

- Electric Machinery of the Year Award: Volvo L120 All-Electric Wheel Loader

- Two Material Handling Equipment Product of the Year Awards: Linde & Toyota Forklifts

- Earth Moving Compact Equipment of the Year Award: Volvo ECR 25 All-Electric Excavator

BYD Sparks Huge Buzz In KSA With Exclusive Snapchat Partnership

The monumental launch of Al-Futtaim Electric Mobility Company and BYD in Saudi Arabia needed an equally spectacular campaign - made possible with our partnership with Snapchat, KSA's most popular social media platform.

The comprehensive campaign began with a first-story takeover, a move designed to instantly grab attention and inform BYD's presence.

The centerpiece of the campaign was the Ramadan Augmented Reality (AR) Mall, an inventive virtual showroom developed in collaboration with Snapchat. The digital space enabled visitors to interactively explore BYD's models, providing an incredibly immersive & engaging experience.

The Snapchat campaign surpassed global benchmarks to become a major marketing case-study for the platform:

- Reached 22% more users vs. the benchmark in the first 24 hours alone and

- Lowered Cost-Per-Lead by 38% vs. the industry average.

FAMILY-FIRST: TEAM UPDATES

"Project 100" Al- Futtaim Automotive Recruitment Drive

As part of our commitment to national development and in line with our "Project 100" initiative, Al-Futtaim Automotive is pleased to share the successful outcome of our recent recruitment drive. Throughout July, we organized a comprehensive recruitment campaign, which included targeted assessment days and a UAE National Open Day.

This initiative was conducted in collaboration with our esteemed Emiratization partners, the Department of Tourism and Commerce Marketing (DTCM) and Etisalat Academy. The events drew an impressive turnout of 400+ UAE Nationals, showcasing their strong interest in pursuing careers with Al-Futtaim Automotive.

We are proud to announce that by the end of July, we have extended job offers to over 100 UAE Nationals. This achievement represents a significant milestone in our ongoing Emiratization efforts and underscores our commitment to supporting the UAE's vision for local employment and career development.

Our recruitment drive not only highlights our dedication to nurturing local talent but also reinforces Al-Futtaim Automotive's role as a leading employer in the region. We look forward to the contributions of our new team members and their integral role in driving the success of our organization